31/07/2026
A lot gets said about the future of marketing. Yesterday, we got to see it.
Yesterday, our founder, Aditi Nayar , had the opportunity to judge The LIT School’s 60-Second Ad Film Sprint, where students were challenged to create a one-minute advertisement for Polar Bear Ice Cream.
The brief sounded simple. Tell a story in 60 seconds.
But anyone who’s worked in advertising knows that’s easier said than done.
You have to understand the brand, uncover an insight, capture attention in the first few seconds and leave people with something they’ll remember. That’s what great marketing has always been about.
What stood out wasn’t just the work it was the thinking behind it. Students questioned the brief, challenged each other’s ideas, defended their concepts and weren’t afraid to experiment. That’s exactly the kind of curiosity our industry needs.
As AI continues to change the way we work, one thing feels more important than ever: the best marketers won’t just be the ones with the best tools. They’ll be the ones who understand people, think differently and tell stories that matter.
A huge thank you to Minal Jain, Vrashti Jain and everyone at LIT School for inviting our founder, Aditi, to be a part of this experience. It was genuinely inspiring to see a classroom that feels so connected to the realities of our industry.
And our favourite moment? When it was time for the group photo, instead of saying “cheese,” the entire class shouted “Leaf!” We definitely weren’t expecting that, but it’s a moment we’ll remember for a long time.
Here’s to the next generation of storytellers, strategists and creatives. We can’t wait to see what you build.
FutureOfMarketing TheLITSchool Storytelling
