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Cloohawk Cloohawk is an intelligent social media assistant to grow and engage your target audience.

Cloohawk continuously analyses your activities and your target users and suggests tasks to improve your social media engagement.

03/12/2021

"I would rather die of passion than of boredom," said Van Gogh.

Customers today seek stimulating, enthralling, and awe-inspiring experiences. No wonder we have seen some exceptional examples like
>iTunes that provided consumers with the gift of legal on-demand music
>Warby Parker altered the way we buy glasses by replacing trips to the optometrist with an engaging and frictionless online purchasing experience
>Netflix that disrupted the video rental sector to create the subscription-based OTT market!

We all don’t realize it, but the most disruptive factor in marketing today isn't what you assume.

It's not a robot. It's not mobile. It's not AI.

It’s the customers! More specifically, it’s what customers expect from their brands.

And if you can read their minds and understand the needs and preferences of the next-generation consumer, it will change the way you create customer experience!

See it to believe it for yourselves - Straight from the Customer experience experts. Thanks to Kristi Langdon David A. Yovanno Jay Ferro Michelle Musgrove Ramesh Reddy for sharing excellent insights on customer experience.

If you have a favorite customer experience tip, technique, or secret, please take a moment to share it below.

01/12/2021

When we hit a roadblock, we typically go to leaders and industry experts for direction, to stay on top of changing customer experience trends and expectations!

So what’s the most important thing that companies must focus on in 2022 relating to customer experience? Here's what the CX experts weighed in:

"Respectful collection of data that can lead to much deeper and more immediate insights about what customers think" - Bita Milanian SVP, Global Marketing, Ribbon

"Use technology to talk to millions of customers at once" - Leslie Stretch President, and CEO, Medallia

"Customer feedback is critical. You need to be asking the right questions" - Simone Sweeney, VP Global Retail Development, LEGO Group

"We listen to our clients, we try to understand them. We want to respect their needs, we want to understand and respect their wants" - Charles Freeman, SVP & Director of Marketing and Customer Experience Officer, Academy Bank

"Understand and generate insights from online data, such as consumer reviews" - Chris Huff, Chief Strategy Officer, Kofax

Thanksgiving celebrations are in order and so are holiday purchases. Not many activities or campaigns are on the horizon...
26/11/2021

Thanksgiving celebrations are in order and so are holiday purchases. Not many activities or campaigns are on the horizon for this thanksgiving season from top brands though. We believe they are stocking up the celebrations for Christmas.

We are sharing some Social Media Thanksgiving campaigns from the past which resonated with their customers. Hope you can find some interesting ingredients from these for your campaign pie for this season.

Shake shack’s “Friendsgiving” campaign is a prime example of targeting the right audience. They were well aware of the fact a burger might not appeal to the families celebrating thanksgiving. But to a group of friends; thanksgiving and burger is a perfect fit. So, they targeted those who were celebrating Friendsgiving instead of targeting everyone.

Thanksgiving celebrations are in order and so are holiday purchases. Not many activities or campaigns are on the horizon...
25/11/2021

Thanksgiving celebrations are in order and so are holiday purchases. Not many activities or campaigns are on the horizon for this thanksgiving season from top brands. We believe they are stocking up the celebrations for Christmas.

We are sharing some Social Media Thanksgiving campaigns from the past which resonated with their customers. Hope you can find some interesting ingredients from these for your campaign pie for this season.

On Thanksgiving eve, a notorious drinking day, Budweiser zero published a campaign encouraging the consumers to Drink responsibly. Budweiser Zero and Uber launched “Zero Hour” at select bars in 30 U.S. cities. People can try a complimentary Budweiser Zero from 12 to 1 a.m. local time and get a free ride home.

In continuation of the thanksgiving countdown, we are sharing some Social Media Thanksgiving campaigns from the past whi...
25/11/2021

In continuation of the thanksgiving countdown, we are sharing some Social Media Thanksgiving campaigns from the past which resonated with their customers. Hope you can find some interesting ingredients from these for your campaign pie for this season.

Day 02: REI
Closing your shop during a holiday shopping season may sound like a bold yet stupid move. That’s exactly what REI, the outdoor clothing, gear, and footwear company, did during the 2015 thanksgiving season with a campaign titled “OptOutside”. They announced that their outlets will be closed countrywide during the season and they will be paying their employees to spend their time with the family and explore the outdoors.

The campaign was a huge success, it got 2.7 billion PR impressions during the first 24-hours of its launch with social media impressions reaching 7000%.

How are you planning to say “Happy Thanksgiving” to your customers this season?Last year, we all hoped, 2021 Thanksgivin...
23/11/2021

How are you planning to say “Happy Thanksgiving” to your customers this season?

Last year, we all hoped, 2021 Thanksgiving would be a normal one. I guess this is the new normal now. Health officials have reported, “It's ok to gather for Thanksgiving, just be careful”. And experts have predicted that people are less likely to fly to their travel destinations, compared to the pre covid numbers. But the number of Thanksgiving holiday travelers expected to hit the road is high. And the rest of the population must be planning a virtual family get-together.

Anyways celebrations are in order and so are holiday purchases. Not many activities or campaigns are on the horizon for this thanksgiving season from top brands though. We believe they are stocking up the celebrations for Christmas.

We are sharing some Social Media Thanksgiving campaigns from the past which resonated with their customers. Hope you can find some interesting ingredients from these for your campaign pie for this season.

First one to start off - Day 01: Coca-Cola

Coca-Cola is not a Thanksgiving drink per se. We have never seen a coke bottle on a table with the turkey. But Coca-Cola, through this ingenious campaign on Pinterest, got into the Thanksgiving tables. They shared some decoration ideas people can do with Coke bottles, a few tasty recipes with Coca-Cola as an ingredient. Yepp, you heard it right :)

Don’t we all love to see our organization make it to the list of best places to work?Today we are proud to say that we h...
07/10/2021

Don’t we all love to see our organization make it to the list of best places to work?

Today we are proud to say that we have earned it!!

We are delighted to announce that Clootrack has been recognized as a Great Place to Work!

This is a truly tremendous achievement and the recognition is a reflection of our incredible colleagues, their hard work, and commitment to making Clootrack a great place to work.

Thanks to all of our super amazing team!


We all love to surprise our customers! But while planning to surprise, are we sure it’s going to be accepted?Important i...
05/10/2021

We all love to surprise our customers! But while planning to surprise, are we sure it’s going to be accepted?

Important is to never lose sight of what the customer expects.

Meeting that customer expectation is all that we have to do to surprise and delight.

Happy CX day!!


Shep Hyken Bill Quiseng

Take one to two minutes at the end of the day to note what is working well and what is taking you ahead of your competit...
29/08/2021

Take one to two minutes at the end of the day to note what is working well and what is taking you ahead of your competition... Make every effort to deliver an extraordinary customer experience
https://bit.ly/3oNOjxl

Tune into any of these CX expert talks and we’re certain you’ll find something valuable for your company. If you are a ...
28/08/2021

Tune into any of these CX expert talks and we’re certain you’ll find something valuable for your company.

If you are a customer experience professional, you will strive to attain the “Wow” reaction from your customers daily. Such moments signify extraordinary experiences and leave an everlasting impression on the customer and even the company.

These CX videos explain that when you focus on the small moments to make customers happy, attaining the grand “Wow” moment is not that difficult.
https://bit.ly/3CbTU6V

Seeing customer information and interpreting how the customer feels are two different things. Making informed judgments ...
27/08/2021

Seeing customer information and interpreting how the customer feels are two different things. Making informed judgments on how to maximize your customer experience necessitates a thorough examination of both qualitative and quantitative data.
https://bit.ly/3uVtr9A

With Covid there is a big shift towards online shopping. And the cosmetics segment is a leader in driving this transform...
26/08/2021

With Covid there is a big shift towards online shopping. And the cosmetics segment is a leader in driving this transformation
https://bit.ly/2YSHn7a

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