THINK TANK imc

THINK TANK imc Promoter: Shiva Prakash - MMM from Jamnalal Bajaj- Mumbai
Think Tank imc is into Strategic Marketing and Brand Communications Consultancy.

Out of the Box -Marketing Communications solutions to the Marketing challenges of today- Advertising, Branding, PR, Events and Activation, e-media (Email, Social Media, Google etc) Backed by an Ad Agency experience of nearly 4 decades. Is a new start-up by the promoter having varied experience of nearly 40 years across all domains of Marketing Communication while his tenure at some of the leadin

g Ad Agencies in Mumbai and Bangalore. The Vision of the Company is to ‘Think out of the box’ and arrive at path-breaking solutions for the marketing challenges of today. Services offered for Corporates:
•Advertising • Brand Communications • PR Activity • Events • Direct Marketing
•Emedia/ Online Solutions/Social Media • Media Planning • Market Research • Others

Plus:
Outsourced CMO : When one doesn't need or a full-time marketing head
Content writing : Researched content for Online media
CSR Crusader : Help Corporates to support Causes that can enhance its Brand Equity

Corporate Experience:
Advertising Agencies- associated in the past on Brand Management & Business Development
Frank Simoes, Interpub, Leo Burnett, Mudra (Mumbai)
Everest, Percept, iB&W, Xebec Communications, (Bangalore)
Last assignment- VP Manipal Advertising- till March 2014

Brands associated while at the Ad agencies during the 30 yr tenure. Textiles : Binnys, Raymonds, Mafatlals, Crocodile International
Financial : UTI, Central Bank, Bank of India, Indian Bank, HDFC, ICICI Bank,
Hotels : Centaur Hotels, Le Median
Technology : Intel, Epson
Telecom : BSNL
Petroleum : HPCL, BPCL
Pharma : Sandoz/Wander, 3M
FMCG : Britannia, Godrej Foods
Education : Symbiosis (SIBM & SIMC)
Consumer Dur : Eureka Forbes, Kurlon
Real Estate : IDEB, Golden Gate, Shriram, Goel Ganga, HM, SJR, MJR, DSR, Definer, Mana Projects

Academician- as Visiting Faculty and Consultant at B-Schools at Bangalore for over 15 years. (Associated B Schools- SIBM, SIMC, Christ University, Jain University, St Josephs, ISBR)

Promoter: Entrepreneurship Hub- Nurturing Dreams to Reality
Workshops/ Trainer: On Design Thinking – Key for successful Entrepreneurship
Sessions for Start-ups and students at B-Schools to motivate and promote Entrepreneurship

20/04/2025
Organised Swachh Bharat Abhiyaan 2024: A Journey Towards Cleanliness, Values, and Social Responsibility at ISBR Business...
09/10/2024

Organised Swachh Bharat Abhiyaan 2024: A Journey Towards Cleanliness, Values, and Social Responsibility at ISBR Business School
Theme : Swabhav Swachhata – Sanskaar Swachhata | स्वभाव स्वच्छता – संस्कार स्वच्छता
In the spirit of Mahatma Gandhi’s ideology, ISBR Business School enthusiastically joined the nation in celebrating the Swachh Bharat Abhiyaan from September 30 to October 4, 2024. This year, under the theme set by the Government of India – Swabhav Swachhata – Sanskaar Swachhata (स्वभाव स्वच्छता – संस्कार स्वच्छता) – the focus was on not just external cleanliness but also internal transformation. The theme highlighted that true cleanliness begins with the individual, urging us to cleanse our thoughts, behaviors, and values.
At ISBR, we extended this message beyond its core by addressing another critical issue: Women’s Safety. Recognizing the disturbing rise in atrocities against women, we decided to emphasize the importance of instilling sound morals and values in our youth, nurturing responsible citizens for the future. With over 1,000 students from diverse backgrounds, ISBR felt a deep responsibility to shape not only their academic paths but also their character.
Swachh Bharat Abhiyaan 2024: A Journey Towards Cleanliness, Values, and Social Responsibility at ISBR Business School
Theme : Swabhav Swachhata – Sanskaar Swachhata | स्वभाव स्वच्छता – संस्कार स्वच्छता
In the spirit of Mahatma Gandhi’s ideology, ISBR Business School enthusiastically joined the nation in celebrating the Swachh Bharat Abhiyaan from September 30 to October 4, 2024. This year, under the theme set by the Government of India – Swabhav Swachhata – Sanskaar Swachhata (स्वभाव स्वच्छता – संस्कार स्वच्छता) – the focus was on not just external cleanliness but also internal transformation. The theme highlighted that true cleanliness begins with the individual, urging us to cleanse our thoughts, behaviors, and values.
At ISBR, we extended this message beyond its core by addressing another critical issue: Women’s Safety. Recognizing the disturbing rise in atrocities against women, we decided to emphasize the importance of instilling sound morals and values in our youth, nurturing responsible citizens for the future. With over 1,000 students from diverse backgrounds, ISBR felt a deep responsibility to shape not only their academic paths but also their character.

Had a 3-day workshop on Design Thinking strategies at Business Organisations today at Strate School of Design off Yelaha...
16/04/2024

Had a 3-day workshop on Design Thinking strategies at Business Organisations today at Strate School of Design off Yelahanka, Bangalore. It was a pleasure interacting with these senior students of Design from the fields of Transport, Product, and Interaction Design. Creativity and design being the forte of the Right Brained people, could feel a sense of creativity auro all around. Coming from the Ad industry I was more at home with this crowd. The workshop culminated with presentations from the students on Design Thinking the Sustainable Way where students showcased Social Issues being addressed namely - the Election Campaign urging citizens to Vote, # Say No to Plastics (SUP), hashtag Water, hashtag Bangalore, Responsible Corporates in today's world of Green Wash. The objective here was to drive home the core values in Business today - Social and Sustainability initiatives that are calling the shots- the humane approach, the cornerstone of the Design Thinking Strategy which is Empathy.

Had the rare opportunity of conducting the Design Thinking Workshop at RV University recently amidst a panel of jury com...
16/12/2022

Had the rare opportunity of conducting the Design Thinking Workshop at RV University recently amidst a panel of jury comprising Prof Chowdry from the RV School of Design & Innovation, Mr. Sudhevan Senior Designer from TITAN, and myself. The workshop was spread across 5 days of intensive activities comprising Customer Insights, Ideation, and Prototyping. Students could benefit by sharing their concepts with this eminent panel.

Finally, the Govt/ASCI takes a bold step in pulling down ads that are -derogatory and obscene
05/06/2022

Finally, the Govt/ASCI takes a bold step in pulling down ads that are -derogatory and obscene

Layer Shot Ad banned by Govt~shot perfume ad~ shot perfume ad latest~shot perfume ad controversy~ Hello Frndzzzzzzz !!We...

It's an honor to be part of this great day besides motivating the youth, it's the creation of awareness among the public...
04/06/2022

It's an honor to be part of this great day besides motivating the youth, it's the creation of awareness among the public at large on the clarion call.

It's the small drops that form a mighty ocean, so  be the change agent starting from home today
04/06/2022

It's the small drops that form a mighty ocean, so be the change agent starting from home today

Had an amazing session yesterday at a Business college addressing the youth. Had 3 other great Social Warriors sharing t...
15/05/2022

Had an amazing session yesterday at a Business college addressing the youth. Had 3 other great Social Warriors sharing their experiences. Plog Nagaraj was amazing as a trekker/jogger plogging all the way with a band of volunteers. Smita was a strong advocate of Reduce Waste, let alone Recycle and Reuse. Then there was Chetna another great lady connecting NGOs with the Youth on immersion programs. Adding glitter to this event were the Innovative Ideas presented by the students as part of the Social Business Plan Pitch. In all this was my best event this year, raising the bar for many more to follow.

Take a closer look. One is original and the other is fake. I have seen a lot of fake ones especially in Rural India for ...
05/05/2022

Take a closer look. One is original and the other is fake. I have seen a lot of fake ones especially in Rural India for Bisleri but not this. Outright shameless and blatant. Moreover, it has FSSAI and ISI approvals stated on it and is been dispensed at an event in a Star hotel here in Bangalore.

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