Rajiv Lochan, Bhilai 3, bhilai nagar (2026)

19/04/2022

Planning is a absolutely must have ingredient if you want to get what you want. It creates clarity.

All effective plan must have one of these two things.

1. Either it clarify how can somebody do business with you.

2. Or it remove sense of risk that somebody has if they are considering your product/ service.

Comment and let me know what you think.

09/04/2022

🎯Everybody struggle with figuring out what they are really good at ,

When I got introduced to Digital marketing, I had ton of options to choose from. Everything was subject in itself .

And to be Frank i was a little confused having so many options and which skill i should choose .😓

It's one of the problem with having many options, your mind is filled and you can't seem to decide ,it obviously isn’t a good sign. The uncertainty tends to create pressure on you. 🤯🤯

The most obvious thing I did was understand where could I fit myself when it comes to skill and become really good at it , I mean really really good at it.🧑‍💻

I had to choose the skill which was evergreen and and was high income skill.💲💲

Now the question is was i super confident

Absolutely not! 🙅🙅

I was second-guessing whether would I be able to make it...

But, how did i fight my demons to take a decision and work towards it.

Frankly speaking I have always been an introvert.

Posting content out there was a no for me. It felt like it was wrong or i would wasting my time.

But, something inside of me said I have to do it,

Once somebody said" even the grey clouds have silver lining" and i focused on that part and decide to change is always for the good .

Getting out of my comfort zone and get on the path of learning and improving myself was the biggest obstacle for me & i knew all it will take is first step

I did take the first step…🔥🔥🔥 & walked on fire

I started exposing myself and started to learn new skills that would eventually help me.

I saw Growth Hacking and Performance Marketing and felt i should go with it..

I was overwhelmed by all the things I came across in Performance Marketing and Growth Hacking.

A great working funnel consist of these things:

⚡ Offer
⚡ Copy
⚡ Design

Combining good copy with elegant design drives results to a sales funnel.

I used to think performance marketing is all about just managing Ads .

But soon i realised it much more than than that

It includes -
Copy
Landing page design
Offer
Targeting
And a lot more...

I felt this was powerful 🌟

I hope you get to grasp and understand the true potential that i can have on any business when utilized perfectly.

Comment "Agree" if you also had this experience.

04/04/2022

Marketing 101 : Back to basics Persona vs JTBT

“User personas are fictitious yet realistic representations of your target users”,. They define the user, their needs, wants, behaviors, anxieties, motivations, frustrations, etc.
Personas focus extensively on behaviors .

🤔Why are user personas created?❓❓
1.🎯Persona defines who the story is about . the main character has attitude , motivation , goal and pain points etc.
3. 🎯Goal- defines what the persona wants or needs to fulfill . the goal is the motivation of why the persona is taking action . when goal is reached, the scenario ends.
2. 🎯Scenario - Defines when, where, and how the story takes place . the scenario is the narrative that describes how the persona behaves as a sequence of events.

BUT How do you create a good user persona ?
💎Begin with comprehensive user research
💎Identify common attributes:
💎Create a cluster of personas:

What Is Jobs To Be Done?
Jobs To Be Done is an alternative approach to understanding the user. Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioural and attitudinal details.

Theodore Levitt quote, “People don't want to buy a quarter-inch drill, they want a quarter-inch hole.”
Rather than focusing on a list of features for a product, the JTBD framework forces to think about outcomes:
Would users be able to (happily and easily) complete the job they “hired” for?
Does this solution provide a better outcome than existing ones?

How Do You Create A 👍 Good Jobs To Be Done List📄?
There are few established standards for creating JTBD lists. However, typically, it is categorised as functional, social, and personal outcomes.

Lets take an example of a 📱 mobile phone

Functional needs may be:
Listen to music and speak in calls comfortably
Long battery life
Fit into their budget

Social needs may be:
Appear like a user of premium products
Not hear voices/sounds from around them

Personal needs may be:
Feeling comfortable on the ear
Be easy to clean

🎛️A blended approach to Personas and JTBD
Clearly, these are two very distinct approaches—
But consider for a moment that these two approaches have a common goal: to actually helps users do what they need to do.
JTBD is useful in clarifying end goals, where user personas are useful in building empathy and discovering pain points users encounter

🚀Avoid demographics as much as possible
🚀Replace the background story for the exposition,
🚀Limit behavior descriptions to those relevant to the product context,
🚀Go a bit deeper in exploring the user's frustrations and needs
🚀Keep the persona nomenclature:

Comment “more” if you like this piece of content.

02/04/2022

What is North star 🔭 and why you should know about it ?

Remember when you were learning to ride a 🚴motorcycle/bike, you’re taught that where your eyes👀 go, your 🚴 bike goes. Look to your ➡️and you’ll drift right. Look ⬅️, go left. There’s a lot of power in where you focus your attention.

That’s why nailing your North Star 🌠—should be the top-priority.

Hold on a min ⏰, but what is a north star🌠 ?
North Star, it's a metric that the company chases for its growth .
It's the key measure of success🏆 for the team in a company. It’s a relationship between the problems that the business is trying to solve and the revenue that the business aims🔭 to generate.

To qualify as a “North Star🌠,” a metric must do three things: lead to revenue, reflect customer value, and measure progress.

The term North Star metric—drawn from the common name for Polaris, the star that lies directly above the Earth’s Northern pole. The North Star metric is, simply, an exercise in simplifying the overall company strategy into terms all can remember, understand, and apply.

There are usually five types of North Star :
🎯Customer growth -The number of users who are paying
🎯Consumption growth-The intensity of usage of your product, beyond simply visiting your site.
🎯Engagement growth-The number of users who are simply active in your product
🎯Growth efficiency-The efficiency at which you spend vs. make money
🎯User experience-The measure of how enjoyable and easy to use customers find the product experience, overall

This serves three critical purposes in any company:
💎-It gives your clarity and alignment
💎-It communicates the impact and progress to the rest of the company
💎-Most importantly, it holds accountable to an outcome.

But how do i find it-🔭
There are five critical 📶steps to take to decide on the perfect North Star 🌠metric for your business.
•Define Your Customer’s Success Moment
•Can You Measure This Success Moment?
•You Can Define A Time Range With Enough Frequency
•You Have Control Over This Metric
•If This Metric Grows, Your Business Will Grow

Comment😁 Your North Star 🌠 for your business

31/03/2022

AAARRR!☠️ Doesn’t it remind you of Pirates🏴‍☠️ but how is it related to growth Hacking🤔🤔🤔

Well It's is a framework which tells people where to focus on . This funnel is developed by Dave McClure its called the pirate funnel framework because it spells AAARRR! Which stands for awareness , acquisition , activation , revenue , retention and referral.

🎯Awareness – How many people do you reach?
🎯Acquisition – How many people visit your website?
🎯Activation – How many people take the first important step? (E.g. Sign-up, install an app or post their first comment)
🎯Retention – How many people come back for a second/third/tenth time?
🎯Revenue – How many people start paying? And how much do they pay?
🎯Referral – How many people refer friends to your business?

But keep that in mind different experts and companies interpret the Pirate Funnel differently and they may swap the funnel .

Here’s the question ❔❓ - why should you use pirate funnel ?
For obvious reason, duh it is used by growth hacker to find weakest part of Business. Customers have to flow through each of these steps and, by filling in this framework, you’ll find the gaps in your business. If you follow the framework you will find that part of your funnel is hurting your customers the most.

But how do i get stated -

•💎Define the path - write down the most important steps people take like signing-up, add an item to the basket or adding a new task to their dashboard.

•💎Fill in the AAARRR-steps - fill in the number you find it on google analytics or google ads or fb ads dashboard.

•💎Find the bottle neck - one doesnt have to be math genius to figure it out you just have to figure out percentage of people who survives in every step

•💎Find the cause of problem - in this step you have to find the cause of problem where are you loosing your customers and why ? there are tons of tools out there but i personalty prefer hotjar to find out what people are doing on your website

•💎Lastly Pick your battle and OMTM- Come up with growth experiments . Evaluate and Pick the experiments Analyze & Implement Document the learning Repeat this G.R.O.W.S-Process🌱

Comment (AAARRR) if you like my this piece of content.

30/03/2022

Have You Ever wonder 🤔 How can growth hacking help you grow your business💼

Here’s the thing, growth hacking is still a thing. The growth hacking mindset is very much alive and well.

Here is a Simple growth hacking - Installing a widget boosted😮 opt-ins by 70%📈.
Source: shorturl.at/fovG0

Simply stating-
Growth hacking is the use of resource-light 🏋️and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure.

Growth hacking📈 was born out of necessity for companies whose needs couldn’t be covered by traditional digital marketing.brand awareness and audience engagement are not enough to grow fast. On the other hand ,A/B testing and establishing growth metrics were closer to what they needed. Growth hacking came to fill that void.

Growth hacking involves-
1.Focus solely on strategies related to growing the business.
2. Hypothesize, prioritize and test innovative growth strategies.
3. Analyze and test to see what’s working.

Most growth hacking strategies fall into three main areas:🎯
•Content marketing🎯
•Product Marketing🎯
•Advertising🎯

Before starting Ask yourself the following questions:
•Do I have Product/Market-Fit?
•Have I set up my analytics/Do I speak to customers regularly?
•Do you have the skills/knowledge to set up some simple growth strategies?

Now To get started with growth hacking -
1.Discover your Growth Funnel (PirateFunnel)
2. Come up with growth experiments .
3. Evaluate and Pick the experiments
4. Analyze & Implement
5. Document the learning
5. Repeat this G.R.O.W.S-Process💲

leave a comment ⌨️ below - saying what you think

Rajiv Lochan

19/04/2022

09/04/2022

04/04/2022

02/04/2022

31/03/2022

30/03/2022

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