23/02/2026
Google’s latest algorithm shifts are reshaping SEO — from the volatility of the December 2025 Core Update to the personalization focus of the February 2026 Discover Update.
In my latest blog, I break down:
📊 Key impacts on traffic, rankings, and visibility
🧩 Recovery strategies for Core Update volatility
🌍 Discover optimization for localized, timely content
🔐 Why strengthening E-E-A-T is non-negotiable for sustainable SEO
As a Certified AI & SEO Consultant, I share actionable insights on AI SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Ecommerce SEO to help businesses thrive in this evolving landscape.
👉 Read the full article here: https://www.afzalkhan.org/googles-december-2025-core-and-february-2026-discover-update-insights/
Explore key takeaways from Google’s December 2025 Core Update and February 2026 Discover Update. Certified SEO Consultant Afzal Khan shares expert strategies to boost E-E-A-T, recover rankings, and optimize for Discover.
