Business Trick

Business Trick Marketing tips & marketing ideas to grow your
business

15/02/2016

Little trick #12: Have good manners
Although this may seem obvious, it’s
often overlooked. Say please, thank
you, and you’re welcome often. Get
into the habit of being polite. A
meaningful “you’re welcome” goes a
long way towards cultivating positive
feelings, and your customers will
remember that you treated them
well.

15/02/2016

Little trick #11: Give a gift
Another way you can please
your customers is to give them a little
gift. Surprise customers with a gift
card or send them a token of
appreciation in the mail. It doesn’t
have to be much. Fifteen dollars to
spend at Amazon or a free book you
think they’d enjoy always brings a
smile. You could also offer them a
discount on their next purchase, toss
in a little extra on their order, or
maybe even give them a coupon code
to a product or service unrelated to
your business that you know they
might find useful.

15/02/2016

Little trick #10: Do the unexpected
People guess what you might say, and
they tend to think they know what
you’ll do before you even do it.
Surprise them – in a good way. Watch
for opportunities to please clients out
of the blue when they least expect it.
When you hear of a small “wish” the
client doesn’t expect to become true,
you’ll know that’s the perfect
moment to reply, “Actually, it’d be
my pleasure to help you with that.”

15/02/2016

Little trick #9: Show that you are trying
What if you can’t give the customer
what he or she wants? At least show
you tried and that you were willing
to accommodate the request.
Sometimes just the fact that you
cared is all it takes to help people
smile again.

15/02/2016

Little trick #8: Give the customer what he or
she wants
Here’s a way to turn a frown into a
smile – or at least, into a satisfied
customer: give the customer what he
or she wants. This is especially useful
in the case of client complaints. Offer
the customer the benefit of the
doubt, ask which solution is desired,
and do everything you can to make it
happen.
This doesn’t mean breaking the rules.
It means it’s okay to break the
policies and create an exception to
help restore good feelings. That can
definitely earn you points. The
customer will tell friends about what
you did, not what you wouldn’t do.

15/02/2016

Little trick #7: Follow up with clients
Many buyers have a great experience
but find that once the purchase is
over or the contract ends, service
stops there. Keep in touch with your
customers because it lets people
know you were thinking of them,
without trying to sell them anything.
Email or call the customer just to ask
how it’s going and whether the
person’s enjoying his or her
purchase. Don’t pitch your services;
just be nice.
Nothing brings a smile to someone’s
face more than feeling appreciated
and remembered, so send a thank-
you note to customers . Avoid generic
cards. Pick something unique that fits
the person’s personality or that
relates to a conversation you’ve had.
Mention you’d enjoyed working
together. If they’ve just accomplished
a business goal, send congratulations.
A birthday? Wish them joy.

15/02/2016

Little trick #6: Treat your staff and
employees well
Speaking of good feelings…Don’t
forget to spread smiles among the
people who work for you. If you do,
they’ll treat your customers the way
you treat them. If you’re always
smiling, happy, and glad to talk with
your staff, you’ll find they carry that
attitude towards people who buy
from your business. Imagine the
results!

15/02/2016

Little trick #5: Tell a customer he or she is
special
This is so easy to do, and it costs
nothing to boost someone’s morale.
People love to feel accepted and
liked, so telling someone she is a
special customer can go a long way
towards making her feel awesome
about herself – and that’s definitely
going to make her feel good about
you as well.
Want to add some extra punch to
that last tip? Tell someone else that
you think someone is special, while
that person is standing right there
listening. Think about how you’d feel
if you heard someone you’ve hired or
bought something from tell another
person that you’re a great person.
You can’t help but smile when you
hear compliments like that!

15/02/2016

Little trick #4: Touch a customer while
smiling
An effective way to create more
rapport is to actually touch someone
briefly as you smile at that person.
One of the best ways to brighten a
mood is to give someone’s shoulder a
gentle squeeze while you say
something reassuring or
complimentary. And, yes, offer your
customer a smile – he or she
will automatically return it to you.

15/02/2016

Little trick #3: Say your customer’s name
twice
To make sure your message is well
received, get people to pay more
attention to what you’re saying by
using their names. We tend to focus
when we hear our names, and you’ll
find that customers seem to listen a
little more to what’s just been said or
what’s about to be said if you use
this tactic. The best way to use this
technique is to say a person’s name
twice in any conversation. It shows
you’re highly aware of the person
and tuned into the conversation, and
it also creates better personal
rapport.

15/02/2016

Little trick #2: Bring smiles into your phone
conversations
You may not realize how much the
tone of your voice changes when you
smile, but it’s actually very noticeable
– people can hear smiles even if they
can’t see them. If you rarely talk on
the phone, use emoticons in emails
and text messages. Some people say
that emoticons aren’t
very professional, but one well-
placed “smiley” takes the tone of the
text to a whole new level.

15/02/2016

Little trick #1: Smile warmly
You’d be surprised at how much of a
difference a smile can make whether
you are reassuring a customer he or
she is making a good choice or trying
to defuse a sticky situation. A smile
shows that you’re calm, in a good
mood, and willing to do what you
can.

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