09/04/2026
“Mera Baba Desh Chalata Hai” — a deeply moving campaign by Tata Trusts under its Mission Garima initiative — shines a harsh light on the invisible heroes of our country: sanitation workers.
The film captures a young boy proudly reciting a poem in school, claiming his father “runs the country.” As the story unfolds, the reality hits hard — his father is a sewage worker, risking his life every day to keep our surroundings clean.
Conceptualized by FCB Ulka and brought to life by Basta Films under the direction of Divyansh Ganjoo, this campaign is not just storytelling — it’s a wake-up call.
It urges all of us to take responsibility by segregating wet and dry waste, ensuring dignity, safety, and respect for those who do the work we often overlook.
