10/10/2023
Chai dhukan is an upcoming Indian brand which prominently concentrates on indian traditional way of doing things. Hence, we crew decided to adopt the authenticity of cultural style from naming the brand to its whole end works.
We chose to give a simple deliverable name "Chai Dhukan", which is depicted throu' custom typeface as national language manner. The designs and other patterns illustrated are inspired from abundantly getatable panipuri stalls throu'out the country. So as to render more purity in cultural narration, providing the most vibrant colours red, blue, yellow those seen in each and every corners of Indian streets were the most appropriate ones.
The brand identity and collaterals designs completely relay on the narration of Indian cultural life. And its a nodding yes project for our client.
