Marketing with Navnish

22/05/2026

Someone recently shared this deck with me and honestly, it’s one of the simplest yet smartest attempts at decoding B2B marketing. Beautifully structured. I believe it was originally posted by Zebra (not entirely sure).

One thing it gets absolutely right:

Most B2B marketing does not fail because teams are not working hard enough.
It fails because the assumptions behind the strategy are wrong.

A few common ones:
• Treating B2B buyers like B2C audiences
• Weak or unclear positioning
• Random GTM ex*****on without alignment
• Obsessing over vanity metrics instead of business impact
• Confusing activity with growth

The reality is... B2B buyers are more informed, slower to decide, and trust driven. Which means marketing has to focus less on noise and more on clarity, consistency, and credibility.

Really enjoyed going through these insights from “Decoding B2B Marketing” by Rajesh Kumar. Worth a read for anyone working in growth, demand gen, or GTM strategy.

14/05/2026

Spent some time at Chandigarh University recently, and one thing became very clear... education in India is evolving fast.

Not just in terms of infrastructure or technology, but in mindset.

Having worked with education groups across Singapore, the Philippines, and Cambodia, I have seen how global education markets are shifting toward:
• industry readiness
• practical exposure
• innovation
• student experience
• future-focused learning

And honestly, India is moving strongly in that direction now.

Seeing facilities like aviation labs and industry-oriented learning environments reminds you that students today are preparing for careers that demand much more than classroom knowledge alone.

The expectations from students, parents, and institutions have changed.
Education is no longer just about degrees. It’s about outcomes, exposure, confidence, and adaptability.

Interesting times ahead for the education sector.

07/05/2026

Reddit has quietly become one of the biggest cheat codes for SEO + GEO.

Not just for Google rankings…
but for AI visibility too.

Today, LLMs are citing Reddit more than platforms like YouTube and even Wikipedia in many cases.

Why?

Because Reddit feels human.
Real experiences. Real discussions. Real opinions.

But most brands approach Reddit completely wrong.

They:
→ Create a fresh account and start dropping links
→ Write like marketers instead of humans
→ Ignore subreddit culture and rules
→ Try to “promote” instead of contribute

And then wonder why they get shadowbanned or ignored.

Here’s the real play:

• Build credibility before promotion
• Participate in niche discussions genuinely
• Add value first, links later
• Write from experience, not from a sales deck
• Focus on solving problems people are actively discussing

The interesting part?
One genuinely useful comment can rank on Google within days and even get picked up inside AI-generated answers.

The future of visibility is shifting from “ranking pages” to “being part of trusted conversations.”

That’s where the opportunity is.

01/05/2026

30/04/2026

Is it just me, or were we drowning in "O" acronyms?
First there was SEO, then AIO, GEO, AEO... it was getting crowded! 😅

Yayyyy! Finally, a name that actually brings it all together. One name is enough.

That’s why HEO (Hybrid Engine Optimization) clicked for me instantly. It’s about managing total visibility (Search + AI)... without sacrificing either. Everything under one roof. We don't need a dozen different acronyms; one roof, one strategy, one name.

Thanks Chikirsha for putting this on my radar!

28/04/2026

Brand Exclusion in PMax and Search campaigns doesn’t do 100% clean job.

Make sure you maintain this list of brand keywords to exclude across all campaigns: Brand Search, Generic Search, UAC, & PMax.

1) Brand + Customer care number.
They are better off seeing your CC number in the organic knowledge graph or the AI overview

2) Brand + careers.
It has a decent query volume for all well-known brands these days.

3) Brand + Share price.
If you are a listed company, this is a must have. This keyword can increase spending by 10x on a bad day.

4. Brand + Address.
Organic GMB listing does a great job here.

5. Brand + Founders.
Unless you are overfunded, don’t bid on these keywords and send the user to your product page

6. Brand +
They are looking for your content mostly

Last but not least.

This one falls in the grey area.

7. Brand + Login

They are most likely your existing/paid user. So you shouldn’t bid for this intent. However, this is a lucrative keyword for your competitor to reach your existing users

So, check and decide the action.

This list is not exhaustive, though. But they save you a decent chunk.

23/04/2026

🚨 Most Salesforce professionals are missing this shift.

👉 Data Cloud is not “just another tool” — it’s becoming the core of Salesforce.

Let’s break it down simply 👇

Earlier:
➡️ Sales Cloud had sales data
➡️ Marketing Cloud had engagement data
➡️ Service Cloud had support data

Everything was siloed.

So even today, many companies:
❌ Don’t have a single customer view
❌ Send generic campaigns
❌ React late instead of acting in real time

Now enter Data Cloud ⚡

✅ It connects data from everywhere
(CRM + website + apps + transactions)

✅ Builds a real-time customer profile
(Not yesterday’s data — live data)

✅ Makes personalization actually work
(Not just “Hi First Name” emails)

—

💡 Why businesses will adopt this fast:

Because it directly impacts money.

✔️ Better targeting → Higher conversions
✔️ Real-time insights → Faster decisions
✔️ Unified data → Less dependency on multiple tools
✔️ AI becomes useful (because data is finally connected)

—

⚠️ What this means for YOU (this is important):

If you only know one tool (SFMC / Sales Cloud), you’re limiting yourself.

Future Salesforce roles will expect:
🔹 Understanding of customer data
🔹 Basic knowledge of identity resolution
🔹 How systems connect (not just how one tool works)
🔹 Data-driven thinking

👉 Shift from “ex*****on person” to “data-driven problem solver”

—

📌 Simple truth:

Data is becoming the center of everything in Salesforce.

And Data Cloud is the layer that connects it all.

🤔 So ask yourself:

Are you learning this now…
Or waiting until it becomes mandatory?

14/04/2026

Great start to the day ☀️

Woke up to see featured in The Economic Times (.realty) always a good feeling to see your work getting recognized in the industry.

More than the feature, it’s a reminder of how important PR is in B2B. It’s not just about visibility, it builds credibility, trust, and opens doors for meaningful conversations and leads.

Every such moment is also a learning... how we position our story, where we show up, and how consistently we communicate our value.

Big shoutout to the entire team for making this happen 👏

Here’s the feature if you’d like to read:
https://realty.economictimes.indiatimes.com/news/brand-connect-initiative/how-builderopedia-is-using-ai-to-transform-real-estate-crm-in-2026/130234744

More to build. More to learn.

09/04/2026

Before you spend $2,000 on an AI course, read this.

A lot of people are buying expensive AI courses right now.
But honestly, most of them don’t need to.

Some of the best AI learning resources in the world are already free.
And they are not built by self-proclaimed AI experts online. They are created by the companies actually building the models, chips, tools, and infrastructure behind this entire AI wave.

If you want to learn AI properly, it makes sense to learn directly from the source.

Here’s a list of 5 free AI learning platforms from industry leaders:

1 - 𝗔𝗻𝘁𝗵𝗿𝗼𝗽𝗶𝗰:
https://lnkd.in/e5fK7QUA

2 - 𝗚𝗼𝗼𝗴𝗹𝗲:
http://grow.google/ai

3 - 𝗠𝗲𝘁𝗮:
https://lnkd.in/et6wz-ta

4 - 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁:
https://lnkd.in/ej85NeZc

5 - 𝗢𝗽𝗲𝗻𝗔𝗜:
http://academy.openai.com

If you’re serious about learning AI, the biggest difference usually comes from consistency, not another course.

A simple system works surprisingly well:
• Pick one learning path
• Spend 30-45 minutes a day on it
• Build small projects as you go
• Share what you learn publicly
• Repeat for 90 days

That alone puts you ahead of most people who only consume content.
Paid courses aren’t always bad.
But too often people end up buying motivation instead of building real skills.

02/04/2026

Some awards feel different.

Not because of the trophy... but because you know the team effort, late nights, and belief behind it.

Holding this at the Realty+ PropTech Conclave in Mumbai was a proud moment for all of us working on BuilderOpedia.

Hard work. Shared vision. Worth every bit of it.

27/03/2026