05/12/2016
HOW PROXIMITY / GEO-MARKETING CAN HELP YOUR BUSINESS GROW
Proximity marketing and geo-marketing have become quite the buzzwords over the past few years - and for a good reason. Consumers are bombarded with advertising messages every day, making it difficult for a single business to stand out from all of the noise. To get their attention, your business needs to be able to target the right person, at the right time, and in the right place. This is where proximity/geo-marketing comes in.
In a nutshell, proximity/geo-marketing refers to the act of marketing to a customer based on the customer’s location. By contacting them within the vicinity of your business (or inside your business), you can send targeted messaging to your customers that could lead to an increase in foot traffic, sales, and customer retention.
Location-based technology is opening up a whole new world of opportunities for businesses trying to reach their customers promptly. If your business isn’t taking advantage of these technologies, it’s time you start.
https://goo.gl/zZlim0
Proximity and geo-location targeting can greatly improve the relevance and resonance of your campaigns.