B2 Brand Design

04/07/2025

Purple is purely a mental construct of the human brain.

We invented the color because of a lack of a sensor signal.

03/04/2024

https://globaldesignnews.com/automobili-lamborghini-launches-a-new-logo-and-creates-the-unique-lambo-font-embodying-innovation-and-determination/

After two decades, Automobili Lamborghini introduces a new, revitalized brand identity, showcasing a more simplified logo, as part of a wider "transformation process" geared towards sustainability and decarbonization.

20/03/2024

https://www.wsj.com/business/unilever-plans-to-spin-off-ice-cream-unit-in-shake-up-affecting-7-500-jobs-c768e45f

Unilever plans to spin off its ice-cream business and could consider a sale, with 7,500 jobs potentially being affected.

20/03/2024

Design - Is it ever original?

Apple products have amazing design, but Apple lead designer Jonathan Ive freely admits that he draws heavy insipiration from his idol Dieter Rams

04/03/2024

26/02/2024

https://www.interaction-design.org/literature/topics/brand-experience

What is Brand Experience? Brand experience is how the user feels when engaging or interacting with a brand. Some brands evoke feelings of innovation and technology, while other brands ar...

24/02/2024

Best Global Brands 2023

23/02/2024

https://www.interaction-design.org/literature/article/what-is-design-thinking-and-why-is-it-so-popular

Design Thinking is being taught at leading universities around the world. Here we’ll cut to the chase and tell you what it is, as well as why it’s so in demand.

22/02/2024

https://edition.cnn.com/2024/02/21/style/lyles-change-lion-logo/index.html

Since the 1880s, the Lyle’s Golden Syrup has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign.

22/03/2022

https://edition.cnn.com/style/article/logo-design-history/index.html

Exploring the eclectic, impactful history of the early logo designs that shaped the modern world.

18/02/2022

https://www.entrepreneur.com/article/363347

Four reasons why entrepreneurs should focus on growing their brand as much as they focus on growing their business.

10/02/2022

https://www.cnn.com/videos/arts/2021/10/15/daniel-arsham-artist-profile-mxb-lon-orig.cnn

This New York-based artist pushes the boundaries of art and design with works spanning everything from fossilized Pokémon to NBA logo designs and fashion runways for the likes of Dior.