Program Highlights
The Job oriented “Certified Digital Marketing Professional” Program is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Certified Digital Marketing Professional Programmeis suitable for professionals of all levels and disciplines, and will prepare you to take up a more
specialist role within the overall marketing domain. At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business. The program is designed and developed by practicing digital marketing professionals with over 10+ years of experience in Digital Marketing. Our Job oriented program will help you to:
Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy
Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
Integrate your Digital Marketing plans into your overall marketing strategy
Drive new visitor traffic to your website while improving online conversion rates
Understand how Digital Marketing can help you grow your business, domestically and internationally
Identify various online applications and resources that can help build effective and profitable websites
Measure and analyze the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts. Eligibility
The minimum requirement to be eligible for the program is Graduate or 10+2 with Course in Computers. The program is best suited for students and working professionals with a keen interest in developing their skills in digital marketing. Current digital marketing professionals who wish to hone their skills and become experts in their field would greatly benefit from the course. Ideal for professionals who wish to excel in the field of Digital Marketing and become leaders in the industry. Marketers & Brand Manager who want to fast-track their career or improve their position in the market-place
Business owners who need to maximize online channels for growing their business
Course Curriculum
1- Internet marketing overview
What is Internet marketing? Importance of internet marketing
How Internet marketing works?
2- Website planning & development
3- Search Engine Optimization, SEO- Search Engine Marketing, SEM
4- Search Engine Advertising- PPC advertising
5- Social Media Marketing
6- Online Advertising
7- Email Marketing
8- Mobile Marketing
9- Google analytics
10- Integrated Digital Marketing Campaigns
