30/01/2026
Creativity that doesn’t just look good—it hits home.
Design is more than just aesthetics; it’s about starting a conversation. For this Eye Care project, I moved away from functional "book an appointment" ads to create an emotional gut-punch.
By using the visual metaphor of dentures—something replaceable—contrasted with eyes—something irreplaceable—we create an immediate realization of value.
The Strategy: High-impact emotional contrast.
The Goal: Driving awareness through a "stop-and-think" moment.
By using the visual metaphor of dentures—something replaceable—contrasted with eyes—something irreplaceable—we create an immediate realisation of value.