the feb30

the feb30 A Data-Driven Global Creative Agency
Chennai 🇼🇳 | Hamburg đŸ‡©đŸ‡Ș

Some projects test your skill. Others remind you why you love what you do.This one did both. Crafting a 3D model that st...
07/11/2025

Some projects test your skill. Others remind you why you love what you do.

This one did both. Crafting a 3D model that stays true to every detail, and still looks seamless on any background, was a challenge we were thrilled to take on. Realism isn’t easy, but that’s what makes it exciting. From mastering transparency to perfecting reflections, every step pushed us to experiment, learn, and create something we’re genuinely proud of.

Thank you for trusting in us .sridharan ✹

Core Team

Creative Producer
Creative Direction
Visualizer

More on the project will be up on our blog soon.

“Sometimes people try to destroy you, precisely because they recognize your power. Not because they don’t see it, but be...
05/11/2025

“Sometimes people try to destroy you, precisely because they recognize your power. Not because they don’t see it, but because they see it and they don’t want it to exist.” — bell hooks

We’ve walked away from partnerships and systems that didn’t align with our values. It wasn’t easy, but it was necessary. Because when we let go of what drains us, we make room for what defines us.

This pause gave us perspective, and in that time, we created some of our most meaningful work yet. You’ll see what we mean very soon.

Here’s to creating with heart, to doing what feels right, and to starting again (which isn’t new to us), lighter, sharper, and closer to our core.

Lots of love and peace ✹

The Feb30 partnered with Chennai’s leading builder, Navin’s, to take their Akshaya Tritiya Campaign to an extraordinary ...
24/09/2024

The Feb30 partnered with Chennai’s leading builder, Navin’s, to take their Akshaya Tritiya Campaign to an extraordinary level with creativity.

In this Akshaya Tritiya campaign, the task was to promote select ready-to-move-in apartments across Chennai.

Led by our Creative Head and Creative Director, , we developed the ‘Golden Egg’ campaign concept, highlighting the advantages of these apartments and aligning with the auspicious nature of Akshaya Tritiya. The campaign effectively positioned these homes as ‘golden eggs’—valuable opportunities for prospective buyers.

The results were outstanding, with exceptional engagement and lead generation.

A happy client is synonymous to a success story! ✹

Thank you for this wonderful opportunity and your trust in our quality of work!

Squad:

Campaign Conept/ Content/ Design - Jananee
Junior Graphic Designer - Buvan
Animation - Alfred
Edit - Alfred | Ashiv

The joy of working on this project was immense, rekindling the child within us.Witness the crowd-favourite Geoffrey come...
23/08/2024

The joy of working on this project was immense, rekindling the child within us.

Witness the crowd-favourite Geoffrey come to life at Dubai Festival City Mall to launch the ‘Back to School’ campaign by Toys”R”Us.

We had an incredible experience conceptualising, storyboarding, modelling, and animating Toys“R”Us’s ‘Back to School’ campaign. Our primary goal was to entertain and spark enthusiasm in young minds as they embark on their school journey this year with pure joy.

Huge thanks to the team for placing their trust in us!

Once again, our incredible team hits the mark! The creative work flow started with and sketching out the concept based on the Toys”R”Us team’s outline and the storyboard for the same; they then gathered the level of animation work that needs to be channeled for this specific campaign — the curated creative work flow was then aligned with the animation team.

The team of young animators headed by did incredible work on the 3D transformation of ‘Geoffrey’. When you look at the video, you witness Geoffrey walking into the frame so casually and having that adorable nod and smile — in reality behind the screens, to make the character animation look (that) casual takes an enormous amount of work and our incredible team has put together that level of dedication, perfection and effort ✹

Special thanks to a long-time and long-distance ex-client and an incredible photographer, for helping us with this video plate requirement for this project without a second thought.

The Feb30 Creative Team:

Creative Direction and
Animation and VFX and Team
Plate Creation



[CGI, advertising, madovermarketing, Dubai, Toys”R”Us]

The joy of working on this project was immense, rekindling the child within us.Witness the crowd-favourite Geoffrey come...
23/08/2024

The joy of working on this project was immense, rekindling the child within us.

Witness the crowd-favourite Geoffrey come to life at Dubai Festival City Mall to launch the ‘Back to School’ campaign by Toys”R”Us.

We had an incredible experience conceptualising, storyboarding, modelling, and animating Toys“R”Us’s ‘Back to School’ campaign. Our primary goal was to entertain and spark enthusiasm in young minds as they embark on their school journey this year with pure joy.

Huge thanks to the team for placing their trust in us!

Once again, our incredible team hits the mark! The creative work flow started with and sketching out the concept based on the Toys”R”Us team’s outline and the storyboard for the same; they then gathered the level of animation work that needs to be channeled for this specific campaign — the curated creative work flow was then aligned with the animation team.

The team of young animators headed by did incredible work on the 3D transformation of ‘Geoffrey’. When you look at the video, you witness Geoffrey walking into the frame so casually and having that adorable nod and smile — in reality behind the screens, to make the character animation look (that) casual takes an enormous amount of work and our incredible team has put together that level of dedication, perfection and effort ✹

Special thanks to a long-time and long-distance ex-client and an incredible photographer, for helping us with this video plate requirement for this project without a second thought.

The Feb30 Creative Team:

Creative Direction and
Animation and VFX and Team
Plate Creation



[CGI, advertising, madovermarketing, Dubai, Toys”R”Us]

Address

Chennai
600004

Telephone

+919840238400

Website

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