24/08/2026
Did you know there are two ways your brand can appear in AI search — and one of them gives you zero credit? 🤔
Being used = AI pulls your content to build an answer but never mentions your name.
Being cited = AI names your brand directly as a recommended source.
Most businesses are stuck in the first category without realising it.
And the difference in results is massive:
✅ AI visitors from ChatGPT convert at 15.9%
✅ Organic search visitors convert at just 1.76%
✅ 85% of AI brand mentions come from third-party sources, not your own website
So if you're only optimising your own site, you're feeding AI answers without getting the credit or the traffic.
Read the full blog to find out how to move from used to cited — and what your brand needs to do to win both. 👇
https://www.turnihitech.com/used-vs-cited-in-ai-search-what-your-brand-needs-to-know/