Rubecon

05/06/2026

01/06/2026

ibaco has always been a brand that travels far and wide in search of flavour. From unexpected pairings to globally inspired creations, the joy has always been in discovering something delightfully unfamiliar.

Through our conversations, we realised that while people loved ibaco, many still didn’t know just how distinctive some of its flavours truly were. Creations like Avocado Honey weren’t just new flavours, they were discoveries waiting to happen. And that became the heart of the campaign.

We set out to create a flavour-led outdoor campaign that would stop people in their tracks. Hoardings across the city became windows into the world of ibaco. Indulgent scoops, glistening toppings, rich textures and simple, restrained copy that knew better than to compete with the hero of the story: the flavour itself.

Set against classic ibaco outdoor backdrops, every visual had one purpose. To make you look once, crave instantly, and find yourself walking straight into an ibaco store moments later.

The brief was uncomplicated:
If the hoarding made you want an ice cream, we’d done our job.

22/04/2026

We created this campaign for the Times of India around one simple idea: the only thing standing between you and your vote… is an excuse.
Here are some of the most silly ones we’ve heard.
Don’t add yours to the list.
Go vote.

Art:
Client Servicing:

18/04/2026

Anyone for coffee?
Oil on canvas
4.5 by 3 ft

18/04/2026

The long way home
Oil on canvas
3 by 2 feet
Year 2014

13/03/2026

For Nippon Paint, colour has never been just about walls. It is about imagination.

Every year, the Style Guide became our playground, a space where design, storytelling and colour could come together freely. While most brand collaterals follow strict grids and guidelines, this booklet allowed us to explore ideas beyond them, bringing Nippon Paint’s vast palette of shades to life through themes, artwork and real spaces.

From collaborations with neurodiverse children to lockdown-inspired moments of hope, each edition carried a new narrative. More than a shade reference, the Style Guide became an experience for customers, painters and architects across the country, inviting them to see colour not just as a swatch, but as a story waiting to unfold.

At Rubecon, it was never just about presenting colours.
It was about giving them a voice.

12/03/2026

For Nippon Paint, colour has never been just about walls. It is about imagination.

Every year, the Style Guide became our playground, a space where design, storytelling and colour could come together freely. While most brand collaterals follow strict grids and guidelines, this booklet allowed us to explore ideas beyond them, bringing Nippon Paint’s vast palette of shades to life through themes, artwork and real spaces.

From collaborations with neurodiverse children to lockdown-inspired moments of hope, each edition carried a new narrative. More than a shade reference, the Style Guide became an experience for customers, painters and architects across the country, inviting them to see colour not just as a swatch, but as a story waiting to unfold.

At Rubecon, it was never just about presenting colours.
It was about giving them a voice.

.raju .gonsalves97

03/03/2026

Located by the shore of Havelock Island in the Andaman & Nicobar Islands, the restaurant is warm, tourist-friendly and effortlessly inviting.It’s not fine dining nor a beach shack cliché, so the menu couldn’t be either.

We brought it to life with playful typography, quirky island-inspired illustrations, friendly conversational copy, and unexpected local facts woven in like little discoveries. Indigenous birds, marine elements and artefacts show up with charm, never noise, becoming visual cues that root the experience in place. The unexpected facts are woven gently into the layout, adding layers of curiosity without interrupting the flow. Every page feels like the island itself, relaxed, surprising, full of character, and designed to be explored as much as the food.
different.andamans

28/02/2026

Cookd was built to answer the everyday question, “What’s for food?” with ease and excitement. Through a vibrant new packaging identity centred around its bold ‘C’ mnemonic and the warm promise of “Recipe for Happiness,” the brand brings joy, confidence, and restaurant-style flavour back into home kitchens. With distinct yet cohesive design across its range and real, drool-worthy food styling, Cookd positions itself as a trusted kitchen ally for the modern home cook making great food simple, fun, and full of personality

25/02/2026

We’ve written brand guidelines across industries- corporate, complex, carefully constructed.

And then there’s Fruit Shop. A brand that doesn’t take itself too seriously, but one that takes it fruits very seriously.

Not every brand needs a corporate manifesto. This one needed good fruit, sharp design, and copy that’s sweet, juicy, and occasionally a little tart.

Consider this our version of pulp fiction. Read it and you’ll know why.