Rubecon

13/03/2026

For Nippon Paint, colour has never been just about walls. It is about imagination.

Every year, the Style Guide became our playground, a space where design, storytelling and colour could come together freely. While most brand collaterals follow strict grids and guidelines, this booklet allowed us to explore ideas beyond them, bringing Nippon Paint’s vast palette of shades to life through themes, artwork and real spaces.

From collaborations with neurodiverse children to lockdown-inspired moments of hope, each edition carried a new narrative. More than a shade reference, the Style Guide became an experience for customers, painters and architects across the country, inviting them to see colour not just as a swatch, but as a story waiting to unfold.

At Rubecon, it was never just about presenting colours.
It was about giving them a voice.

12/03/2026

For Nippon Paint, colour has never been just about walls. It is about imagination.

Every year, the Style Guide became our playground, a space where design, storytelling and colour could come together freely. While most brand collaterals follow strict grids and guidelines, this booklet allowed us to explore ideas beyond them, bringing Nippon Paint’s vast palette of shades to life through themes, artwork and real spaces.

From collaborations with neurodiverse children to lockdown-inspired moments of hope, each edition carried a new narrative. More than a shade reference, the Style Guide became an experience for customers, painters and architects across the country, inviting them to see colour not just as a swatch, but as a story waiting to unfold.

At Rubecon, it was never just about presenting colours.
It was about giving them a voice.

.raju .gonsalves97

03/03/2026

Located by the shore of Havelock Island in the Andaman & Nicobar Islands, the restaurant is warm, tourist-friendly and effortlessly inviting.It’s not fine dining nor a beach shack cliché, so the menu couldn’t be either.

We brought it to life with playful typography, quirky island-inspired illustrations, friendly conversational copy, and unexpected local facts woven in like little discoveries. Indigenous birds, marine elements and artefacts show up with charm, never noise, becoming visual cues that root the experience in place. The unexpected facts are woven gently into the layout, adding layers of curiosity without interrupting the flow. Every page feels like the island itself, relaxed, surprising, full of character, and designed to be explored as much as the food.
different.andamans

28/02/2026

Cookd was built to answer the everyday question, “What’s for food?” with ease and excitement. Through a vibrant new packaging identity centred around its bold ‘C’ mnemonic and the warm promise of “Recipe for Happiness,” the brand brings joy, confidence, and restaurant-style flavour back into home kitchens. With distinct yet cohesive design across its range and real, drool-worthy food styling, Cookd positions itself as a trusted kitchen ally for the modern home cook making great food simple, fun, and full of personality

25/02/2026

We’ve written brand guidelines across industries- corporate, complex, carefully constructed.

And then there’s Fruit Shop. A brand that doesn’t take itself too seriously, but one that takes it fruits very seriously.

Not every brand needs a corporate manifesto. This one needed good fruit, sharp design, and copy that’s sweet, juicy, and occasionally a little tart.

Consider this our version of pulp fiction. Read it and you’ll know why.

18/02/2026

Truser is more than a clothing brand, it’s a philosophy that celebrates inclusivity, individuality, and fearless yet playful self-expression. The brand is a fresh new start from the creators of Liberty Shirts and ColorPlus. The brand philosophy is rooted in the belief that style has no boundaries, championing a ‘free to wear what you want to wear’ ethos. Our task was to create a visual identity that embodied this spirit and set the foundation for a brand that refuses to conform.

17/02/2026

Unpublished Work

The brief was to create a series of long copy ads that showcased the passion with which each journalist at the Times of India pursued a story. This gave us the opportunity to work on a long copy ad after a long, long time.

06/01/2026

04/01/2026

04/01/2026

So many great Russian artists hidden by the west

03/11/2025

"The humidity, incessant rain, and old musty house that we moved into in the early 1970s triggered severe asthma attacks during my childhood in Kerala. 'Breathe' is a painting loosely based on that experience, executed in acrylic on a 4x4 feet canvas."

02/10/2025

Among us are rescuers, feeders, and yes, a few full-time dog and cat parents.

At Rubecon, our love for animals runs deep. This tribute comes straight from the heart.