Brand Marketing Services

Brand Marketing Services A mainline ad agency offering overall communication plan, concepts & creative designs based on that plan for ATL & BTL. Also, does identity development.

08/11/2021

The job of a account servicing person is to be able to solve problems, offer simple solutions.

It is also their ability to bring out the best in other people. This by not claiming rigid ownership to the idea they might come up with but sharing that idea with the client, the creative people along with other pieces of information that add up to that idea ask them what do they think about it? This way others feels comfortable and like working with such servicing people.

The job of a account servicing person is to be useful. To be useful means, to be able to make meaningful connections between brands, people and the media in the real world. For this, they need to go out in the real world and experience it on a day to day basis. Because that is when the subconscious mind of a person is more powerful and active than their conscious mind. So, from the point of view of having ideas, being able to solve problems, coming out with interesting, new ways of looking at existing or old data, it is vital that a account servicing person for some amount of time everyday learn to drop the subject, just go away, do something else being away from the brand on hand, its category, client and in the end when they come back to work, the answer to the problem they are trying to solve would come to them naturally. Because, this way one opens up their mind to more interesting solutions.

04/11/2021

As a brand person, i) we must be committed to understanding and influencing the relationships between people in the real world, brands and media. ii) We got to be optimistic, looking at the brighter side iii) create a genuine culture of effectiveness in our agency, in our client’s company.
iv) We must identify the real problems, tackle them. No matter how hard they seem , no matter how long are they going to take. v) We shouldn’t fall for short-termism but build brands. vi) Create big, single-minded, motivating and sustainable ideas. vii) Remember the basics, not to be distracted by the shiny new things that keeps coming up. viii) Remember to fit our brands into people’s lives and not force people’s lives into our brands. ix) And we are only going to understand those lives if we go to them, if we get out more. x)We need to understand them as humans, not as artificial categories. xi) We need to use our experience to make informed decisions. xii) Once we made them, we got to stick to them.

13/01/2020

In order to narrate the story of a brand, it’s important for the offine and online agency to know the complete story first. Understanding the offline campaign is crucial for its online amplification.

A brand knows its story best and an agency knows how to narrate it best. While moving towards the same goal, each one (Client, offline agency and online agency) must respect the other’s area of specialisation and work in tandem with each other, rather than trying to outshine or compete with one another.

06/01/2020

Planning & research exists for the sole purpose of creating advertising that connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring responses, an approach to consumer research should be one that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' minds and intellect, develops ongoing relationships with them, and most important, embraces them as partners in the process of developing and executing advertising messages.

02/01/2020

We all should be life-long students. Take effort to learn everything about not just our own job but everything else too about the industry we are in and be the best we can be. Also, be fully involved with our work and help others too with our knowledge and experience.

30/12/2019

One of the greatest quality in life is to be able to hang-in there. Because, if one can't grind her/his way out of the difficulty by hanging in there, they can't see the opportunity that comes tomorrow.

23/12/2019

The short-term average tenure of marketers is one of the factors for the lack of time given to ad agencies these days to invest in research, saying they wanted “immediate results”.

I think it’s time to hit refresh. If agencies are going to be successful in meeting their clients’ needs and if clients are to be successful in turn in meeting their obligations to shareholders they’ve got to go back to basics and invest in meaningful research that allows them to identify the real issues, the real barriers and the real opportunities and the real identities of the people they are trying to engage.

18/12/2019

In this digital, mobile, big data-driven, data science led, AI guiding world, good marketing communications is still about creating productive and meaningful connections between, brands, humans and media in the real world.

16/12/2019

The way of consumer engagement for brands should be based on topics that matters to the society, through technology that matters to the individuals. Plus, personalise the message, be authentic, give stimulus for the consumer to like our offering, use it and recommend to others.

09/12/2019

One needs to look at the engagement data, the quality of time spent on each of the vehicles of different media and not look at merely the time spent on a particular medium to decide which are working and which aren't and then decide on the media mix.

25/11/2019

True marketing communication objectives should not be sacrificed in the name of efficiency and accountability.

20/11/2019

A marketing communications professional needs to apply principles of humanity, simplicity and common sense in order to be successful in her or his work.

Address

Chennai
600061

Opening Hours

Monday 9:30am - 6pm
Tuesday 9:30am - 6pm
Wednesday 9:30am - 6pm
Thursday 9:30am - 6pm
Friday 9:30am - 6pm

Telephone

9884027437

Website

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