Madhu Ads

27/09/2013

Did You Know???

Creating Brand-Conscious Babies

At six months of age, the same age they are imitating simple sounds like “ma-ma,” babies are forming mental images of corporate logos and mascots.
According to recent marketing industry studies, a person’s “brand loyalty” may begin as early as age two.

At three years of age, before they can read, one out of five American children are already making specific requests for brand-name products.

25/09/2013

Did You Know???

Kids Are Glued to the Tube and Bombarded by Commercials

It’s estimated the average child sees more than 20,000 commercials every year — that works out to at least 55 commercials per day.

Children spend a daily average of 4 hours and 40 minutes in front of a screen of some kind — two and a half hours of which are watching television.
47% of children have a television set in their bedroom.

Creating Brand-Conscious Babies

At six months of age, the same age they are imitating simple sounds like “ma-ma,” babies are forming mental images of corporate logos and mascots.

According to recent marketing industry studies, a person’s “brand loyalty” may begin as early as age two. At three years of age, before they can read, one out of five American children are already making specific requests for brand-name products.

Experts say a lifetime customer may be worth $100,000 to a retailer, making effective “cradle to grave” strategies extremely valuable.

24/09/2013

Did You Know???

The “Nag” Factor Works — Kids Influence on Parents’ Purchases
Continues to Grow

Advertising directed at children is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Over the past two decades, the degree to which marketers have scaled up efforts to reach children is staggering. In the 1960s, children influenced about $5 billion of their parents ‘purchases.

In 1983, they spent $100 million on television advertising to kids. By 1984 that figure increased ten-fold to $50 billion.

By 1997 it had tripled to $188 billion. Kids marketing expert James McNeal had proved that by 2000, children 12 and under Influenced family purchases to the tune of $500 billion.

Today, they pour roughly 150 times that amount into a variety of mediums that seek to infiltrate every corner of children’s worlds.
According to a leading expert on branding, 80 percent of all global brands now deploy a “tween strategy.

17/09/2013

Did You Know???

Little Big Spenders — Children and Teen Spending Skyrockets

Children’s spending has roughly doubled every ten years for the past three decades, and has tripled in the 1990's. Kids 4–12 spent $2.2 billion in 1968, and $4.2 billion in 1984. By 1994 the figure climbed to $17.1 billion, and by 2002 their spending exceeded $40 billion. Kids’ direct buying power is expected to exceed $51.8 billion by 2006.

Older kids,
12–19, spent a record $155 billion of their own money in 2001.

12/09/2013

Did You Know???

Advertising Expenditures Spiral Upward

In 2001 U.S. advertising expenditures topped $230 billion, more than doubling the $105.97 billion spent in 1980.
Given that the 2000 Census reports 105 million households in America, this means that advertisers spend an average of $2,190 per year to reach one household.

Ad Industry Spends Billions to Target Kids.

Marion Nestle, chair of the Department of Nutrition and Food Studies at New York University, estimates that $13 billion a year is spent marketing to American children — by food and drink industries alone. Food advertising makes up about half of all advertising aimed at kids.

04/09/2013

Did you know???

The very first Apple logo featured Sir Isaac Newton sitting under a tree, with an apple about to hit his head. (Legend has it that he was literally hit on the head with an apple and that led to the concept of gravity.)

The Newton logo was designed by the lesser-known Apple founder Ronald Wayne (the guy who sold his stake — that today would be worth $22 billion — to Steve Jobs and Steve Wozniak for $800 - ouch!) and was only used briefly in 1976, since its high level of detail didn't really show up that well when shrunk down and stuck on a product.

The rainbow apple, designed by Rob Janoff, replaced Sir Isaac and remained the symbol of the company for many years until the simpler monochromatic apple logo was introduced in 1998.

31/08/2013