the HANDPICKED

the HANDPICKED WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.

You've spent 3 hours designing the perfect post and then realized you used the wrong logo. Again. 😭Let's be real - we've...
06/10/2025

You've spent 3 hours designing the perfect post and then realized you used the wrong logo. Again. 😭

Let's be real - we've all been there. One day your brand colors are "sunset orange," the next day someone's posting in "traffic cone neon." Your fonts are having an identity crisis, and don't even get me started on that logo from 2019 that your designer keeps using.

*Enter: The Branding Checklist*
Because nothing says "professional business" quite like using 47 different shades of blue across your Instagram feed.
*A simple checklist means:
1. No more "is it navy or is it midnight blue?" debates
2. Everyone stops inventing new fonts
3. Your brand actually looks like... well, YOUR brand
4. Less time fixing mistakes, more time making money.*

Think of it as a recipe. Sure, you COULD freestyle your grandma's secret sambar... but do you really want to explain why they came out tasting like regret?
Save this checklist. Your future self (and your designer) will thank you.




You can't fail if you don't quit! Dare to be yourself, to share what you're good at and, most importantly, what you love...
06/11/2021

You can't fail if you don't quit! Dare to be yourself, to share what you're good at and, most importantly, what you love with the world! Take the less-traveled route. What pushes you down makes you stronger than you've ever been! Being you is a source of strength in and of itself, and striving toward that goal will only serve as the wind beneath your wings!

"It takes a lot of effort, sweat, and blood to build a brand" is a common misconception, but it doesn't have to be that ...
27/10/2021

"It takes a lot of effort, sweat, and blood to build a brand" is a common misconception, but it doesn't have to be that way!
Just a few mindset shifts and reminders would be enough to help you establish your brand and yourself!! the HANDPICKED 🚦🔻💯

Abhijaanaathi ~ Bringing to you, Legendary Semmangudi R Srinivasa Iyer's music along with his ever alive zeal and true b...
20/10/2021

Abhijaanaathi ~ Bringing to you, Legendary Semmangudi R Srinivasa Iyer's music along with his ever alive zeal and true bhakti!

www.abhijaanaathi.com

We launched one of our dream projects in September. We created a website as a tribute to Semmangudi Srinivasa R Iyer, a ...
17/10/2021

We launched one of our dream projects in September. We created a website as a tribute to Semmangudi Srinivasa R Iyer, a world-renowned Carnatic Vidwan that met the following criteria,

• Engaging copy & easy readability
• Mobile and Tablet responsive
• User friendly
• Impeccable cover design
• Automatic music player
• SEO integrated
• Optimized images and Social media channels
• Payment gateway for international donations

the HANDPICKED

There are a plethora of brand definitions available all over the internet, but here are ours that are basic and straight...
12/10/2021

There are a plethora of brand definitions available all over the internet, but here are ours that are basic and straightforward!

Another new launch of a webpage!What matters is the milestone that is wholesome. From copywriting content to concept web...
15/06/2021

Another new launch of a webpage!

What matters is the milestone that is wholesome. From copywriting content to concept webpage creation...
https://adsrearmservicebase.in/

Welcome to ADS Your multi-brand car service center ADS Rearm Service Base is Chennai’s top multi-brand car service center, which functions with accuracy and offers the best quality services. ADS is trusted by hundreds of car owners for all their car service needs. View Our Services Get an instant ...

11/06/2021

Every Client interaction is a story by itself!
In the last 3 years, I have been seeing a lot of new entrepreneurs from the middle-class sector, aiming for entrepreneurship. Could it be that they are tired of the monthly salaries, or they are more charged with a will to stand on their own? I see both!
In recent times, I got to interact with 2 clients for their branding. While one was overwhelmingly cooperative and constructive, the other one was very suspicious. Interestingly both gave a 100% advance.
The need to trust is very big in both of them. Yet, one chose to go with the flow, while the other one chose to disrupt every now and then. The co-operating client got the best result, and the other one got too. But with a time difference of 45 days.
Yep...it is not magic at first shot. Rather, we build every layer of branding by understanding your personality and your desire for results. When you decide to trust...just do it!

Your trust motivates us!

Strategic Branding has always fascinated us. And that fascination turns to performance that facilitates each of our clie...
10/06/2021

Strategic Branding has always fascinated us. And that fascination turns to performance that facilitates each of our clients. It is not designing that matters. Rather the plan and performance. Performance in the market for the client!

Strategic Branding has always fascinated us. And that fascination turns to the performance that facilitates each of our clients. It is not designing that matters. Rather the plan and performance. Performance in the market for the client!

https://www.orgolifespaces.com/about-orgo-lifespaces/
https://www.facebook.com/orgolifespaces.india

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Chennai

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A CREATIVE AGENCY SPECIALIZED IN BRAND STRATEGY & DIGITAL SELLING!

theHANDPICKED was more than just an idea to me, it was a dream, a persistent passion, that refused to die. No amount of branding is successful, until the business owner sees perfect sales. Hence I handpicked a statement of concept to sales, a strategy and a handful of amazingly talented individuals. The miracle was just not a tiny room that is now transformed into a double storey in just a year, but a bunch of truly amazing set of clients who graciously allowed us to invest our efforts from Brand Development to Digital Marketing. It is a delight to see each of our clients growing, along with whom we enjoy our growth too!

I am extremely thankful to each one of those clients and associates who believed in me and my team. Welcome each of you to join in this amazing journey!

Warm Wishes,

Rajini B J Cleford