be positive 24

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22/04/2026

From quiet forests to fading voices, life across the planet is asking to be seen, heard and protected.

This Earth Day, let’s respond, not with words but with action, so every voice that remains continues to thrive.

Happy World Earth Day!



(be positive 24, World Earth Day, Advertising, Branding)

Stirring love into every cup, every snack and every little corner.Happy Birthday to the one who makes everything feel wa...
14/04/2026

Stirring love into every cup, every snack and every little corner.

Happy Birthday to the one who makes everything feel warm, perfect, and so full of heart.



(be positive 24, innovation, advertising, film production, strategy, birthday girl)

14/04/2026

2,000 years of stories. One letter. Infinite ideas.

This Tamil New Year, we celebrate a language that has carried the heart of a civilisation across centuries, its poetry, its wisdom, its identity.

புத்தாண்டு வாழ்த்துக்கள்!



(be positive 24, Tamil New Year, Celebration, Advertising, Branding)

There will only ever be one Piyush Pandey.Ever.It’s his happy birthday today.Like everything in advertising, we’re missi...
09/04/2026

There will only ever be one Piyush Pandey.

Ever.

It’s his happy birthday today.

Like everything in advertising, we’re missing the deadline. Again. So, we’re doing what the industry does best: celebrating his brilliance… slightly late, but with full volume.

We’re hosting a small, intimate evening for the man who made India laugh, feel, and occasionally say, “Damn. Why didn’t I think of that?”

Some quizzing. Some bonding.

Mostly going gaga over his iconic work.

Join us, if you love him as much. We’d be delighted to see you.

Cheers!

PS: We only got space for about 20 folks. So please fill the google form to confirm your presence. Nandri.

Some blockades make headlines. Some just make mornings unbearable.Assana specialises in the second kind, the ones you’ve...
26/03/2026

Some blockades make headlines. Some just make mornings unbearable.

Assana specialises in the second kind, the ones you’ve been quietly calling “normal” while your gut clearly disagrees. Effective treatment. Real results. No drama.

We’re back, with our next for . To everyone suffering from constipation, or anything blocking your gut, we’re here to help you.

It’s not everyday that you partner with a brand that understands what it is to be brave. Truly brave.

Partners like and are why the agency business still makes sense.

It’s time to ease the tensions. Inside out.

It’s time for peace. Always.



(be positive 24, Assana, Gut Health, Client Work, Chennai)

19/03/2026

A memorable chapter from Melosa Coffee and one that still holds its place in advertising memory. Created by be positive 24 and directed by A. L. Vijay, shot by Ravi Varman, this commercial belongs to a time when strong storytelling and simple performance carried extraordinary charm.

What makes it even more special today is that this film featured a very young . Long before a star was made, Melosa spotted a gem in the making, barely around 1.5 to 2 years old, in one of her earliest television appearances.

Years later, as Sara has stepped into major lead roles, including Dhurandhar, this ad remains a quiet reminder that remarkable journeys often begin in the smallest frames.



(be positive 24, Melosa Coffee, Brand Strategy, Photography, Film Production, Client Work)

Happy Birthday, Niranjani! May this year take you to places you’ve never been, gift you stories you’ll never forget, an...
16/03/2026

Happy Birthday, Niranjani!

May this year take you to places you’ve never been, gift you stories you’ll never forget, and fill your suitcase with memories that last a lifetime. Have a wonderful year ahead!

(Birthday girl, travel, memories, cake, be positive 24)

strategy

08/03/2026

Let's celebrate the women of the world for bringing meaning, purpose and strength in the roles they play in our lives. Happy Women's Day!



(be positive 24, International Womens Day, Celebrate Women, Advertising, Branding)

03/03/2026

Today, we celebrate colours. Not just the ones that fly across the sky or stain our hands, but the ones that shape perspective and spark imagination. The colours that transform the ordinary into something extraordinary.

This Holi, may we create boldly and leave every canvas and every heart more alive, more colourful.

Happy Holi!



(be positive 24, Happy Holi, Celebration, Advertising, Branding)

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2nd Floor, New No. 42, Old No. 51, Thirumalai Pillai Road, Above Union Bank, T. Nagar, Chennai/
Chennai
600017

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Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

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