Neon&Mint

Neon&Mint We are cool. We are fresh. We are Neon & Mint! We make stuff that are cool; that are fresh with creativity at its best.

We’re a team of two crazy self-employed designers with a mind for business, a sense for experiment and a heart for design. We believe a design is more than ink or pixels on a surface; it is something that gives you an identity, makes you stand-out and engage with your audience. With this belief we help individuals and enterprises tell their stories through well-structured, creative offerings rangi

ng from but not limited to; corporate identity (logo, letter head, business cards, envelope) design, branding, print design (posters, banners, flyers, book covers, etc), e-marketing, designer presentations, advertising & more.

Kollywood theme branding for a multi-cuisine restaurant located in the famed area of the Tamil Film Industry, Kodambakka...
05/09/2014

Kollywood theme branding for a multi-cuisine restaurant located in the famed area of the Tamil Film Industry, Kodambakkam. Mind it!

Branding for an IT company – Launch Node; this company launches any business to virtual platforms of social, mobile and ...
09/06/2014

Branding for an IT company – Launch Node; this company launches any business to virtual platforms of social, mobile and web and connects and nodes the businesses to its right audiences. Its solutions are systematically process driven towards making their customers reaching scales of the future.

With this perceptive of launching business, we designed a straightforward branding of two expressive words – 'Launch' and 'Node' depicting both in a clear, significant manner. The bright orange logo icon with an uplifting positioning breaks up the graymonotone background much like a business outstanding the ordinary and scaling upto future generation opportunities; the client loved this ideology as it reflected their motto.

Interior Solutions, as the name reflects, is a company dedicated to the direction interior spaces of all types. They hav...
31/05/2014

Interior Solutions, as the name reflects, is a company dedicated to the direction interior spaces of all types. They have their prominence over a decade and have pioneered in commercial and residential hardware supplies in the whole of South India. When they came to us, their main objective was to give their brand an uplifted refresh that expresses their expertise with a modern and simple corporate identity.

Our design proposal was a decision to create a complete image shift, and yet project the ethos of the brand. A simple depiction of a living space is created with a usage of a square box with an intact lettering alignment of the word “INTERIOR” inside the box signifies complete interior spaces and the word "SOLUTIONS” is placed outside the box to project the out-of-the-box solutions offered by the brand.

BuynBill is a new interactive agency that facilitates strategic partnership for e-commerce and online marketing. They pa...
23/05/2014

BuynBill is a new interactive agency that facilitates strategic partnership for e-commerce and online marketing. They partner with premium retail SME's to set up, manage, market and improve their virtual presence.

BuynBill commissioned us to create a simple branding that inspires confidence and has a sophisticated appeal of their workflow. The outcome is a keen and straight-forward identity that communicates the brand’s continued endurance towards the two process steps of Buying and Billing to convert any leads to purchase. The significant element of continuity from buying to billing is depicted to express the end-to-end process management offered by the brand. The collaterals carry a composed flair with a clear font style to convey the brand’s persistent suggestive approach, while the glint of vibrant orange with solid black represents vivacity with poise.

Sulekha.com is India’s leading internet and mobile platform which connects millions of users with services that meet the...
18/05/2014

Sulekha.com is India’s leading internet and mobile platform which connects millions of users with services that meet their needs through multiple channels such as business listings, classifieds, deals, e-commerce and reviews/ratings.

We had to create a thematic brochure for Sulekha.com to promote their Special Registration Package of winning a holiday abroad alongside, creating means to grow business. Keeping their offline target audience in mind, our design proposal aims at carrying a sophisticated vibe but not too unfamiliar to the local market. The cityscapes is being continued as the bar graph to communicate the offer in a straight-forward manner. The concept of bar graph is used throughout to bring out the significance of ‘Sulekha.com For You’ mnemonic; thus depicting business with pleasure, indeed.

Here’s an identity and collaterals design project for Dealers Meet '13 conducted by Federation of All India Automobile S...
29/04/2014

Here’s an identity and collaterals design project for Dealers Meet '13 conducted by Federation of All India Automobile Spare Parts Dealers’ Association (FAIASPDA). This federation is a common body constitution of all Motor Parts Dealers Associations located across India, to federate and become members of Motor Vehicle Parts Associations. Dealers Meet is an event where automobile dealers from different parts of India meet, network and share their views to establish liaison with various institutions and organizations connected with the development of automobile industry.

We started with the aim to depict thoughts + conversation + connecting people. A identity specific to the event expressing 'Building Relationships & Sharing Ideas' is created to narrate the purpose of the meet. Based on the logo,we created uniform theme based collaterals that carried the information of the event.

A branding project for an Event Planning Company - Event One.Event One is an established event planning company offering...
25/04/2014

A branding project for an Event Planning Company - Event One.

Event One is an established event planning company offering versatile, varied and vivid solutions to a diverse clientele across India in a seamless, multifaceted mannerism. The design approach for this project is to give a bright colored and fresh identity that would create an easy brand recall. Keeping the company’s versatility as our main core, we created a logo mark with usage of brand initials in the form of an infinity symbol in order to express the endless, unbound, infinite event solutions offered by the brand. The initials usage with a cutting edged pattern and a distinctly vibrant + lively color palette is created to sight out the brand’s iconic virtue.

Take a peek into the Social Media promotional material for Sipping Spirits-Resolute Vodka. Sipping Spirits is India’s fi...
22/04/2014

Take a peek into the Social Media promotional material for Sipping Spirits-Resolute Vodka.

Sipping Spirits is India’s first spirits boutique company that operates out of a custom built, state-of-the-art bottling unit at Colvale, Goa. This company holds the license for a number of international brands; one of them being Resolute Vodka. Sipping Spirits has been awarded as the best Indian Vodka by Ambrosia IndSpirit Connoisseurs and also for the top 30 vodkas in the world at Sip Awards.

We were approched to extend their brand awareness amongst the social media users and followers. Keeping their target audience in mind, majority being youth we decided to use witty and clever play of words with complimenting visuals to promote the brand's aspect of fun yet resolute and responsible drinking. The works purely involved Content Creation, Theme creation, Image sourcing and Image edits. Have a look at their Facebook and Twitter page to know more about this spirit and also follow their social indulgence with our artworks.

https://www.facebook.com/ResoluteVodka
https://twitter.com/ResoluteVodka

This one is for a Nature and Wildlife Filming Company – Aranya Films. The Founders of the company, Nithi Sevaguru and Ta...
17/04/2014

This one is for a Nature and Wildlife Filming Company – Aranya Films. The Founders of the company, Nithi Sevaguru and Tanmoy Ghosh work towards creating powerful factual wildlife conservation films, natural history films, feature films for collaborator broadcasters worldwide such as BBC (Natural History Unit), Discovery Channel, National Geographic Channel, and among many others.

This brand possesses a strong Indian origin, not just in the regional resourceful captures, visuals and strong storytelling films but even in its brand name. Aranya means 'Forest' in Sanskrit. Taking inspiration from the origin + the wildlife hierarchy triangle + their shutter wonder, we created a logo mark that expressed the brand initial and the offerings in a composed manner. The hierarchy triangle forms an important piece of the brand and this is given a skillful, meaning creative usage in the form of Brand Initial. The shutter icon usage serves as a direct symbolism narrating the brand’s offering. Varied gradient of green depicts the meaning of the brand name in a subtle way and thus enhancing it as a composed logo mark.

Sometime around last year, we worked for Priti Ganatra to brand her Kids Photography business- Bluegum Photography. Her ...
15/04/2014

Sometime around last year, we worked for Priti Ganatra to brand her Kids Photography business- Bluegum Photography. Her captures truly narrates the meaning of candid and endears the everyday moments of kids for eternity.

For this one, we had the aspects of fun, randomness, spontaneous and bubbly to play with. Keeping her style of works in mind, we developed a playful identity with a camera and a bubble which personifies the business and the brand name. All that we tried creating was an identity that speaks the brand’s playful forte strongly with an illustrative camera and bubble icon. A clear, juvenile feel depiction with a light-hearted color palette signifies the gleefulness the brand carries along.

www.bluegum.in

Excited to share yet another project. This one is heavily inspired by the proficient, ingenious Corporate World. Being t...
09/12/2013

Excited to share yet another project. This one is heavily inspired by the proficient, ingenious Corporate World. Being that our client's solutions are for the corporate, it became an important part of our aesthetic expression. Result: A simple, significant wordplay branding for a professional blue collar event organizer.

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