Brandidea

22/09/2017

Suresh Pillai, CEO, BrandIdea Analytics, making his presentation on 'Price Analytics to drive Growth in Untapped Segments' at the ET Pricing Strategy Summit at Mumbai on 22nd Sept, 2017

21/09/2017

04/07/2017

BrandIdea was the Analytics Partner at the Economic Times Sales Strategy Summit, Goa, on 22-23 June, 2017. The summit was targeted at senior level Sales & Marketing professionals, and a total of around 100 delegates attended ; it attracted speakers like Harish Bijoor, Mahesh Moorthy, etc.

Suresh Pillai was one of the Speakers and made a presentation on "Granular Analytics - The Key to Sales Growth" during which he showcased key features of the application, with emphasis on how granularity of the analytics gives powerful actionable insights which empowers Business Users - not only does it show which markets to be in (Where to Play), but how to go about conquering those markets (How to Play). Post that, you can evaluate progress made (Track the Play), and the solution's predictive analytics literally shows the way for corrective action.

In the course of the presentation, he showcased the extent of granularity embedded in the solution - right down to a specific neighbourhood in a city/town or down to the village in a taluk. So you can win at all levels - at the Product level, at the City/Town level, at the Distributor level, the neighbhourhood/village level, the store level and with the consumer.

30/05/2017

Suresh Pillai, CEO, BrandIdea Analytics, speaking on Role of Analytics in Rural Innovation, at the at the Rural Markets Growth Strategy Summit 2017, held on 8th and 9th March, 2017 at Courtyard Marriot Hotel, Mumbai.

30/05/2017

Get a breath-taking granular view of markets with BrandIdea's Analytics Solution, which comes with external data which you can marry with your company data, to get incisive, actionable insights and identity pockets of unmet demand.

30/05/2017

If there is one thing which is definite about marketing in today's consumer markets, it is the rapid pace of change. The medium & long-term don't exist - the short-term is all that matters. Only companies which are able to make meaningful and impactful marketing interventions and feverish turnarounds can hope to flourish and grow.

And to do this, they need to be empowered with actionable, meaningful insights through powerful marketing analytics - not just emanating from isolated ana. lyses of internal data but those which give a wholistic view of markets
The BrandIdea Business Analytics Product is distinctly unique. We have been modeling granular data assiduously for the last eight years – painstakingly, from the bottom-up (across 7 lakh villages, 7000 towns and 80,000 neighbourhoods of India). We use an array of
data-science techniques to generate powerful and compelling granular analytics, which make actionable insights literally pop out of the screen, with the help of versatile data visualizations.

http://www.brandidea.com/granularity.html

30/05/2017

Suresh Pillai, our CEO, was a Speaker at the Rural Markets Growth Strategy Summit 2017, held on 8th and 9th March, 2017 at Courtyard Marriot Hotel, Mumbai.

30/05/2017

Speaking on the subject ‘Need for Innovation in your rural market strategy’, Suresh Pillai explained how Brandidea can help to foster innovation in choosing the Rural markets (Where to Play) and effectively reaching and exploiting the selected markets (How to Play) and monitoring progress (Track the Play). He reiterated that it is not so much the granularity of data that makes BrandIdea unique but the powerful predictive and prescriptive analytics inbuilt into the application.
As the saying goes, if you can handle the intricacies of the FMCG business, every other vertical would be a pushover. And Rural appears to be a vast ocean, where every drop of action only reinforces the difficulty of conquering it.

http://www.brandidea.com/fmcg.html

30/05/2017

"Brand and sales managers at CPG companies live and breathe market share data, and even a 0.5% gain is closely monitored. BrandIdea's offerings can play an important role in gaining market share. “says Gartner Read more.