Helen D'cruz

23/09/2020

Adidas Logo Story: The largest sports apparel manufacturer is so known for its three striped logo mark but would you believe that it belonged someone else and Adidas' founder Adolf Rudolf bought it for 2 bottles of whisky. Interesting, isn't it?
Swipe and read the story of Adidas' humble beginnings to growing to an empire of business and how the logo was an indispensable tool in their success.
I’m Helen D’cruz, Brand Identity Designer, from Chennai, India.⁣

19/09/2020

Design Hacks Series | Logo Design HACK 2

Wordmark logos are text based logos, primarily the name of the brand or business in a suitable font style. These logos are used where emphasis needs to be on the name, rather than any graphic element. ⭐️

But, it need not be a series of alphabets typed out. You can get creative here by playing around with the alphabets.🅰️🅱️🅰️🅱️

Here are five simple ideas to design unique wordmarks.If you have any other idea, do comment and share them here. 💁‍♀️

Let me know the outcome once you use these techniques in your designs. I am all ears! 👂👂👂

Comment below. Let's discuss Branding!

I’m Helen D’cruz, Brand Identity Designer, from Chennai, India.⁣

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10/09/2020

This is Part 2 / 2. If you haven't checked Part I (https://www.facebook.com/designwithhelendcruz/posts/742423803218964), please read it here and come back here 😍
'Logo Design' is important for any business or brand to make the connection with their target market. There are seven types of logo design and each type has its own characteristics and suits a certain type of business. Choosing the right type of logo design is as important as the having the right logo for your brand. ⭐️⭐️⭐️
Swipe through this post to study about each type of logo and how it is applied in the branding activities, explained using real world examples. 🙌🙌🙌
DM to get branding done for your business.
I’m Helen D’cruz, Brand Identity Designer, from Chennai, India.⁣

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07/09/2020

The term 'Brand' is always misused to mention a logo, a mark or the visual part of the brand. Some designers too use the term inappropriately, including me, until I understood the difference between A Logo, A Brand and Branding.

Brand cant be seen but can only be felt. It's the emotional connect a person experiences about your product, service or company. It's the feeling of happiness, empathy, power, spirit, luxury, care, bold, strength, etc...that one gets when coming across your brand's visual elements.

I often, get inquiries like 'Do you provide branding services?', 'How much do you charge for branding?' etc.. What they actually wanted is to design a 'logo' for their business.

Whether you are a designer or a business owner, its important to know the difference between a logo and a brand. The aim is to create a brand, not just a logo design.
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I’m Helen D’cruz, Brand Identity Designer, from Chennai, India.⁣
DM to get branding done for your business.
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03/09/2020

02/09/2020

A Brand's visual identity consists of logo, colour palette, typography and images. Often, typography seems to be ignored by many designers but it is amazing to understand how the fonts can evoke different feelings from a person.
Every font type has a definite shape, style and form that makes it perform like a personality itself and so when using it in branding design, it is important to choose the right font keeping in mind the brand's voice and personality.
Swipe through the posts and find for yourself the importance of using the right font for a particular feeling / emotion desired. Comment below your observations. Let's discuss branding!
If you are looking to build a brand or design an iconic logo, DM & say 'Hello'! 🙏
I am Helen D'cruz, Brand Identity Designer from India.


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01/09/2020

Concept logo design for a media production company with the name's first initial in a bold and modern setting. Brand attributes are Modern, Bold, Expressive and Functional.
How do you like this? 👍 or 👎
Comment below your thoughts. Much appreciated.🙌
If you are looking to build a brand or design an iconic logo, DM & say 'Hello'! 🙏
I am Helen D'cruz, Brand Identity Designer from India.
This Logo Design is strictly copyrighted to ©️Helen D'cruz 2020
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18/08/2020

'Logo Design' is important for any business or brand to make the connection with their target market. There are seven types of logo design and each type has its own characteristics and suits a certain type of business. Choosing the right type of logo design is as important as the having the right logo for your brand. ⭐️⭐️⭐️

Swipe through this post to study about each type of logo and how it is applied in the branding activities, explained using real world examples. 🙌🙌🙌
This is Part 1 / 2. Turn on Post Notifications to check Part 2

DM to get branding done for your business.
I’m Helen D’cruz, Brand Identity Designer, from Chennai, India.⁣

⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
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07/08/2020

'Practice' is the most powerful tool a designer can have. No matter whatsoever tools he has mastered, he can't excel if he doesn't 'Practice' everyday!
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DM to get branding done for your business.
I’m Helen D’cruz, Brand Identity Designer, from Chennai, India.⁣
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05/08/2020

From selling vegetables & fishes to smart gadgets, SAMSUNG has come through a long way in its 8 decades of being in business. Find out how did their story spin around the logo & branding for their business?

Swipe through to know their logo story breakdown. Would love to hear some feedback or any other stories behind this!
DM to get branding done for your business.
I’m Helen D’cruz, Brand Identity Designer, from Chennai, India.⁣

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30/07/2020

Design Hacks Series | Logo Design HACK 1

I am happy to share with you all some design hacks and cues that you can make use of, to become a better designer.

Simple logo design is the core to create a strong brand.
So, how can you design a simple logo?

Stick to one idea, one thought and one element while designing a logo. Power of ONE is always great because it is easy for the consumer to remember and register one element rather than many elements.

Strictly NO elements for decorative purpose. Remember that we are designing a logo to build a brand and not any aesthetic material.

Simple logos with one strong message results in better Brand Recall.

How useful was this hack? Comment below and share your feedback. Would appreciate it.
DM to get branding done for your business.
I’m Helen D’cruz, Brand Identity Designer, from Chennai, India.⁣

27/07/2020

If you think successful project completions or brand launches are what will make a designer the best, then you are wrong! What makes a good designer is rejections.

When a design is rejected, you will analyse and understand what went wrong.

When a design is rejected, you will discover your mistakes and weaknesses.

When a design is rejected, you will improve your process, design flow and make it better.

When a design is rejected, you get a chance to rework on the designer, that is YOU, more than the design itself.

Thus, the more rejections you find and adapt and the better the designer!

Embrace rejections because you get to become a Good Designer!

What do you do when your hard done design gets rejected? Would love to hear from you. Comment below.

DM to get one such logo done for your business.
I’m Helen D’cruz, Brand Identity Designer, from Chennai, India.⁣
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