09/01/2026
Sales Leadership - Reality and Blind spots - Episode 4 of 6
Manager Capability Is Assumed, Not Developed
As it happens in many organisations, sales managers are promoted because they were strong individual contributors. They know the product, the customers, the pitch, and know how to close deals. The biggest blind spot here is whether they know how to shape behaviour in others or not.
The leadership assumes that management capability in the frontline management will emerge naturally. However, managing is a different skill than doing. The multiple tasks that include coaching, diagnosing problems, running effective reviews, and developing skills in the reps require training.
When these skills are missing, managers tend to do their best , that is .. pushing numbers, tracking activity, and stepping in individually to close deals themselves. They might end up showing a few initial success. However, from a leadership perspective, underperformance appears to be a rep issue.
In reality, it is often a leverage issue. If the inflluence they pass on to the sales reps are weak, then the entire team will get affected. Adding to the sales rep training will not help. Because of the access and proximity, the sales teams tend to respond based on their immediate managers moods and thoughts than responding to the senior leadership.
Sales people behaviour does not change when managers lack coaching depth. As a leader you should also begin talking about how the managers are managing instead of only asking how the reps performed. A manager will become efficeinent when they observe behavour, ask the right questions and coach consistently.
So you will have to develop the managers first and then build a strong sales organization.
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The deep dive of these six short series and some possible suggestions in a single document will be uploaded on the 12th of Jan 2026.
Visit www.scovelo.com for further details on sales training and sales consulting services.