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Ever Preen Image Consulting, C42, Sterling Ganges, Chennai (2026)

13/01/2026

Shopping has changed. Retail has evolved. Careers must too.
Impulse buying, returns, wardrobe regret, and wasted money are no longer just consumer problems - they’re retail gaps.
Globally, studies show that assisted shopping and personalised styling increase customer satisfaction, reduce returns, and improve brand loyalty. That’s exactly why In-Store Stylists & Personal Shoppers are becoming essential - not optional.
✨ ICBI now launches the world’s first structured program in In-Store Styling & Personal Shopping, designed for real-world retail and consulting impact.
✅ Accredited by City & Guilds (UK) & Conselle Institute of Image Management – the world’s most senior authority in Image Consulting
This program equips you with practical styling frameworks, ethical upselling skills, and career-ready tools to work in retail, luxury brands, personal shopping, or independent consulting. I have styled many in my profession and I can vouch for the impact it creates to style someone and helping them enhance their confidence.
If you love styling, people, and purpose-driven work - this is your moment.
👉 Visit
👉 Click the link in bio
👉 Register for a quick call with the ICBI team
In-Store Styling Course, Styling Career, Personal Shopper Training, Retail Styling Program, Shopping Smarter Not More, Styling Skills for Future Careers, Retail Careers of the Future, Image Consulting in India, Styling as a Professional Skill, ICBI, Creative Careers

06/08/2024

This quote by Scott Bedbury emphasizes the dynamic and evolving nature of a great brand. Let’s understand this in detail:

“A great brand is a story that’s never completely told.”

Ongoing Evolution:
A great brand is always evolving. Just like a story with new chapters, a brand continually develops, adapts, and grows in response to market changes, consumer preferences, and internal innovations.
Engagement and Continuity:
A compelling brand keeps its audience engaged by continually adding new elements to its narrative. This ongoing engagement ensures that the brand remains relevant and interesting to its audience.
Depth and Complexity:
A great brand has depth and complexity, much like an unfolding story. It cannot be summarized in a single statement or campaign. Instead, it has multiple layers that reveal themselves over time through various interactions, experiences, and communications.
Consumer Connection:
Consumers play a role in the brand’s story. Their experiences, feedback, and interactions contribute to the ongoing narrative, making them part of the brand’s journey.
Future Potential:
The idea that a brand’s story is never fully told implies that there is always room for innovation, improvement, and new adventures. This potential for future development keeps the brand vibrant and forward-thinking.
In summary, Scott Bedbury’s quote highlights that a great brand is a living, breathing entity that continues to evolve, engage, and inspire, ensuring it remains relevant and meaningful to its audience over time.

27/07/2024

Here are five questions to help you discover ‘who you are and what you stand for’ as a brand:

1. What are your core values and beliefs? Understanding the fundamental principles that guide your actions and decisions is crucial for defining your brand’s identity.
2. What problems do you solve for your customers? Identify the specific challenges or needs your products or services address. This will help you articulate the value you bring to your audience.
3. What makes you unique in your industry? Determine the qualities or attributes that set you apart from competitors. Highlighting your unique selling points is essential for standing out.
4. How do you want your customers to feel when they interact with your brand? Consider the emotional experience you want to create. This will guide your brand’s tone, messaging, and overall customer experience.
5. What is your brand’s vision for the future? Define your long-term goals and aspirations. Your vision will serve as a beacon, guiding your strategy and helping you stay focused on your mission.

14/07/2024

To stay ahead in this competitive digital landscape, we have to focusing on providing exceptional value to our network. Here are some steps to take to improve our personal brand:

Consistent Content Sharing: Regularly posting industry insights, trends, and personal experiences.
Engaging with Our Network: Actively commenting on and sharing others’ posts to foster connections.
Showcasing Achievements: Highlighting our milestones and projects to demonstrate expertise.
Join me on this journey of continuous improvement!

How are you enhancing your online presence? Share your tips below! 👇

12/07/2024

The quote “Your brand is your voice, your message, your story, and your promise” encapsulates the essence of what a brand represents and communicates. Here’s an explanation of each component:
Voice
* Definition: The unique tone and style in which a brand communicates.
* Significance: It reflects the personality of the brand and helps in creating a consistent and recognizable way of communicating with the audience.
Message
* Definition: The core values, mission, and key points that the brand wants to convey.
* Significance: It ensures that the audience understands what the brand stands for, what it offers, and how it differentiates from competitors.
Story
* Definition: The narrative that encapsulates the brand’s history, evolution, and experiences.
* Significance: It builds an emotional connection with the audience, making the brand relatable and memorable. A compelling story can engage and inspire customers.
Promise
* Definition: The commitment the brand makes to its customers regarding the quality, service, and experience they can expect.
* Significance: It establishes trust and reliability. Keeping this promise is crucial for building long-term customer loyalty and satisfaction.

In essence, this quote emphasizes that a brand is not just a logo or a product; it is the sum of how it communicates (voice), what it conveys (message), the narrative it builds (story), and the commitments it makes (promise). All these elements together create a holistic and authentic brand identity that resonates with the audience and drives engagement.

19/06/2023

Conducted an insightful and thought provoking panel discussion for IMPA Chennai Chapter on the topic “Body Image - Does Social media really help? “ with our ever inspiring panellist Dr.Prithika Chary, Aruna Das ,Dr. Janani Palanivel and Suhani Jain. Thank you for sharing your valuable thoughts and experience with us and enriching our knowledge. Thanks to each one of you who joined us inspite of the rain. And Thank you Dr.Janani for being our gracious host. 🙏😊

Thanks to Monika Taneja , and Bhakiyarathi for the constant support. 🙏
Bakiyarathi Ravindranath

12/06/2023

This quote highlights the idea that simplicity can be a mark of sophistication and elegance.

In various fields, including design, art, technology, and communication, simplicity is highly valued. Here are a few reasons why simplicity can be considered sophisticated:

Clarity: Simplicity can enhance clarity by removing unnecessary complexities. When ideas or designs are presented in a straightforward and uncomplicated manner, they are more accessible and easier to comprehend.

Efficiency: Simplifying processes or systems can lead to increased efficiency. By eliminating unnecessary steps, reducing redundancies, and streamlining operations, complexity is reduced, making tasks more manageable and productive.

Aesthetics: Simplicity can contribute to aesthetic appeal. Clean lines, minimalistic designs, and uncluttered spaces can evoke a sense of elegance and sophistication. The deliberate choice to simplify can create a visual impact and convey a sense of refinement.

Problem-solving: By breaking down complex issues into their fundamental components and focusing on the core elements, solutions can be found more efficiently. Simplifying complex problems can lead to innovative and elegant solutions.

However, it's essential to note that simplicity does not necessarily imply a lack of depth or complexity. It is about finding the most efficient and elegant way to convey information or achieve a desired outcome, while still addressing the necessary nuances and complexities involved.

06/05/2023

Attending the IMPA conference 2023 left us with a lot learning , inspiration, new friends and collaborations.

12/04/2023

My sincere gratitude to Sonia from Happiness Bharat for featuring my interview in your website.

Happiness Bharat, a platform dedicated to supporting startups, female entrepreneurs (shepreneurs), small businesses, and enterprises in India. HB focus on fostering success and well-being across the nation. HB offer various resources, business tools, and services designed to help these businesses grow and thrive.

It was truly an honor to be recognised and included among the other talented individuals you have showcased.

I appreciate the opportunity to share my thoughts and experiences with your readers and for the opportunity to be part of your community and platform.

I hope that my interview can help inspire others to achieve their own goals and aspirations.

Click below to read my interview ⬇️

https://happinessbharat.com/shepreneur/empowerment-through-image-consulting-transforming-lives-and-achieving-success

🇮🇳

09/04/2023

Had a wonderful time with Heena yesterday along with other IMPA members …Thanks for visiting us Heena .masand … nice gesture🥰…

09/04/2023

Happy 🐣 Easter to you and your family. God bless

16/01/2023

Doing what you love is vital as:

You will feel more fulfilled
You are more productive
You will inspire others
And you will succeed

Ever Preen Image Consulting

13/01/2026

06/08/2024

27/07/2024

14/07/2024

12/07/2024

19/06/2023

12/06/2023

06/05/2023

12/04/2023

09/04/2023

09/04/2023

16/01/2023

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