At Kalpa Studios, we all come to work every day because we want to solve some of the biggest problems in branding. Organizations have no solid understanding of the brand’s consumers or their needs. The brand does not stand for anything and it does not promise anything. Branding decisions are ego versus analysis-driven. The brand touts a clichéd, unsubstantiated, meaningless point of difference (su
ch as, we are the quality leader or the service leader or the innovation leader or, worst of all, just the leader). Brand messaging is helter-skelter. That is, it varies by audience, message vehicle, campaign, etc. There is little to no awareness of the brand in the marketplace. This could be because it is a start-up brand or because it is new to the specific geographic market. The leadership team do not understand brand management and do not support it. The brand’s architecture is completely confused. The brand’s identity is presented inconsistently in different contexts, media, vehicles, and situations. No person or department has responsibility for the brand. It lacks internal mindshare, supervision, and management. Our mission at Kalpa Studios is to make the brand more transparent. Today we provide the most actionable branding strategy & execution in the industry.
