Herhq.in, Delhi (2026)

19/05/2023

You launch 🚀 with a bang💥and confetti cannons 🎊 and the audience hits the snooze button 💤

But you bash on regardless! 💪⬆️

16/05/2023

Want to win over consumers’ hearts (and wallets)? Tap into the power of emotional branding and appeal to the values and aspirations of your target audience. Just like Raj won Simran's heart, DDLJ won the hearts of millions by resonating with their emotions and desires.

In DDLJ, love transcends cultural barriers and societal norms, similarly your brand story should transcend the ordinary. By understanding what makes the audience tick, marketers can create a brand story that tugs at their heartstrings and makes them connect emotionally with offered products or services. Remember, it's not just about selling; it's about connecting on a deeper level and giving your customers the fairytale romance we all crave.

So, take a cue from DDLJ and craft your marketing strategy with passion and purpose. Appeal to the values and aspirations of your target audience, sweep them off their feet with your brand story, and watch as they eagerly say, "DDLJ – Dilwale Dulhania Le Jayenge!"

28/04/2023

When the marketing trend changes before you can say Jack Robinson.

Keep calm and like the post. 👍 ❤️

27/04/2023

When we first heard Priyanka’s story, we realized how being too “young” is also a challenge for female founders. As the youngest of three children, she grew up in a highly protective environment, constantly coddled and pampered. However, Priyanka was determined to make her mark in the world. And she found a golden opportunity to give shape to her dreams when she went to the UK for higher education and took up a job there.

While working abroad, she experienced the rare phenomenon of gender equality - a workplace where she and her female colleagues were equally encouraged, rewarded, and held accountable as their male counterparts! But things were different back home. When Priyanka discussed her plans to start her own business, her family posed serious objections to the idea, primarily because they thought her too young to be an entrepreneur. Being the youngest daughter in the family definitely did not stack the cards in her favor. “They warned me that nobody will take me seriously and that I will regret leaving the security and convenience of a corporate job”, says Priyanka, “but I have always been a little bit of a rebel!”

So, she took a leap of faith and along with her partner co-founded Gideons, an IT solutions provider company. But even as her own boss, challenges and biases greeted her along the way. Whether it was male employees or clients, Priyanka felt she was not taken seriously as the owner of the business. Decisions on finances, investments, and projects somehow found themselves directed to her male co-founder, and Priyanka felt she was made to play second-fiddle in her own company. So she decided to put her foot down - being jovial and chirpy led people to think she was a pushover but Priyanka ensured, subtly but confidently, to establish her authority and position.

In a short span of 4 years, Priyanka has risen to the top of the pyramid. Today, she leads a dynamic team of young talent like herself and inspires those in her immediate circles. Priyanka is a testament to a female entrepreneur’s determination - whether it is against the biases of the outside world or the concern and apprehensions of a loving family.

24/04/2023

The Whisper "Touch The Pickle" campaign was launched in 2014 and aimed to break the silence and stigma around menstruation in India. In many Indian households, menstruation is still considered a taboo subject, and women are often made to feel ashamed or embarrassed about it.

The campaign was a significant step forward in breaking the misconceptions around menstruation in India, and it has helped to raise awareness and encourage women to speak out and challenge such outdated beliefs.

It is essential to continue these efforts to ensure that menstruation is no longer a taboo subject and that women are not harassed about a natural bodily process.

Whisper created a great campaign through relevant storytelling that evoked emotions and created connections. Can you think of more such initiatives by brands? Let us know in the comments.

20/04/2023

At HerHQ, we are drawn to thinking out of the box. So, when we heard of Ritika Subhash’s endeavor - The Parent Academy, our interest was piqued! Dynamic, enterprising, and methodical, Ritika is a driven entrepreneur with a precise idea of how she means to bring about a structure in the practice of parenting.

An engineer by profession, and armed with an MS degree from America, when Ritika came back home to Delhi, she took up an opportunity to work in the ed-tech industry. It was here that she realized that the education system in India had not changed much since her school days. Students were still expected to rote-learn and cram the syllabus verbatim to score well. Motivated by her own exposure to quality education, Ritika decided to do her bit to improve the situation.

But how does one break free from such a mammoth plague? In her corporate experience, Ritika had seen how deeply rooted the challenge was. In one of her projects, she had successfully opened learning centers in various slums of the NCR, and had worn many hats in the process - be it hiring, training, product development, or community management. But the question still eluded her. How do you change the mindset of an entire society?

Becoming a mother made it clear to her that a good education begins at home. Through her son, Ritika saw the difference that can be brought about by mindful parenting. She took many courses on parenting and began journaling her thoughts and experiences. External validation came when her blogs elicited positive responses and she found that people are becoming more open to speaking of parenting as a skill that can be acquired and nurtured.

This sowed the seed of The Parent Academy. Through her endeavor, Ritika aims to help build a blueprint for parents to understand the art and science of positive parenting. She has created courses to build children’s emotional intelligence, inculcate a growth mindset, improve communication between parents and children, and enhance their overall interpersonal bond through peaceful parenting. Her guidance has helped bring transformational changes in the dynamics of the parent-child relationships across age groups - she consults with parents of 9-month-olds as well as late-teens.

Ritika’s commitment to her vision is an inspiration to every female founder. She is a beacon of hope for positive change in our society and a reminder that a journey of a thousand miles begins with one small step!

14/04/2023

The sales and marketing life. Hit the like button if you know what we mean! 😉👍

13/04/2023

When we first heard about Aditi’s initiative, it was music to our ears! 14 years ago, Aditi set afoot on a journey to propagate music as a tool for learning. She started her career as an architect and designer. But it was motherhood in the US that brought her back in touch with her passion for Indian classical music in a unique, innovative way.

She first experimented with teaching through music as an educational tool at home. In a heartwarming result, she discovered that her 3-year-old son had soon built a larger vocabulary than she herself! This helped her realize how language development can be advanced through music by engaging both sides of the brain.

So when in 2009 Aditi moved back to India, teaching through music became a means for her to find her tribe. She met with a handful of moms who supported her concept and that gave Aditi the boost to start her business. What began as a humble venture, soon generated huge demand and tremendous response through word-of-mouth, undeniably the most effective method of marketing to mothers.

Armed with the requisite training, Aditi developed the methodology to pass on her learning through formalized, structured courses. As her classes picked up pace, expansion was on the horizon. Her passion for teaching through music soon grew into a network of learning centres with wards of VIPs, diplomats and celebrities wanting to enrol in her classes.

Even though Aditi didn’t begin with a mindset to do “business”, somewhere along the way she realised how it would help her make a difference. Her passion became her profession and she became an inspiration for others. Today, Aditi’s venture is consciously generating employment for women. Many mothers who attended her classes along with their children found her work so motivating that they went on to become teachers and managers at her learning centres. “Many of them are women who left their corporate jobs to become full-time mothers and have dual graduate degrees or even a master’s degree from abroad.”, says Aditi.

With the support and encouragement from her husband and family, Aditi has come a long way in her entrepreneurial journey. Her conceptualization of teaching in effective, innovative ways helps her reach out to over 4000 children per week.

Aditi is an inspiration to female entrepreneurs across the spectrum and has made a positive impact on many lives. Looking back, and as advice to budding female founders, she feels women ought to own their accomplishments and claim the success they have achieved through their own sweat and blood in order to break societal stereotypes.

10/04/2023

In 2012, Bic released a line of pens marketed exclusively towards called "For Her." The pens were essentially the same as their regular pens except for a pink barrel and a slightly thinner grip.

The product received widespread criticism for perpetuating gender stereotypes and reinforcing the notion that certain products and colors are only appropriate for one gender.

Many customers found the marketing campaign to be unnecessary, sparking a social media uproar and negative reviews.

The approach around Bic's "For Her" pens highlights the issue of gender stereotypes in marketing and product design. It serves as a reminder that “Pink it and Shrink it” is not a strategy and demands more inclusive and thoughtful approaches from brands.

07/04/2023

Kudos to every entrepreneur who made their first sale! It takes countless hours, sleepless nights, and a willingness to take risks to reach where you are today.

Take a moment to this and pat yourself on the back because you have earned it.

So, what's your celebration move? Share in the comments below and let's raise a toast to your success!

06/04/2023

As an engineer armed with a management degree, Leena was primed to live out the corporate dream. But after over a decade of working with leading banks, and spearheading many crucial projects, she felt a void. As those sitting atop Maslow’s need-hierarchy pyramid would know, Leena sought more from her role and her job and the fact that she was bound by days and dates.

She craved flexibility, a sense of creativity, and the satisfaction that working with the ‘not so advantaged’ can give. It was on a visit to a village during her sabbatical that a thought came to her and www.advaitahandicrafts.com was born - an endeavour to not only work with local artisans and craftsmen but also to make a difference.

When Leena started off in 2013, entrepreneurship was not the buzzword, as it is now. For her, just like the rest of us, the shift from corporate to owning a business was disconcerting at first - even overwhelming. For someone who was used to having a team do the required legwork, she was now on her ownsome. “No chai appeared miraculously at my desk, no one to even ask if I wanted a cuppa. I had to do everything on my own - from setting aside a corpus, going to visit my artisans, getting products created, finding logistic partners, listing down exhibitions, making customer feedback forms, speaking to carton makers, packers, etc.”, she adds.

There was the initial identity crisis that hit her unexpectedly. Here she was – just Leena Kulkarni. At first, she was puzzled as to how to appropriately introduce herself. But it was an eye and mind-opener as well. She realized that a person’s value could not be gauged by their visiting card. What followed was respect and admiration for the self-employed, businessmen and women, stay-at-home moms, the retired and the elderly.

One of the biggest challenges, Leena adds, is being a ‘sole’ entrepreneur. While she had her husband and best friend to support her, it was her sole responsibility if an idea succeeded or flopped, for ex*****on and everything that came post-strategizing.

But she didn’t let the stumbles deter her. Early on in 2014, she decided to go digital and set up a website, followed up by signing up with online marketplaces. Advaita was started as a labour of love and continues to be. It was never about how Leena could gain from it monetarily, as long as it was self-sustaining. And with this approach, it has been upward sailing, beautifully tying both ends of the spectrum.

30/03/2023

When Meera and Smita started talking about how they both began their entrepreneurial journeys, the similarities were uncanny. Smita is a woman driven by passion - and her dreams, ambitions, and goals have taken her from one success to another.

After a brief stint with accounts, Smita found her calling in human resources. Today, she is the CEO and co-founder of Kelp HR – an organization she set up in 2013 with the vision to build workplaces that are compliant with the Prevention of Sexual Harassment at the workplace (PoSH), to demystify the less-understood subject of Diversity, Equity, and Inclusion (D, E&I) and designing effective Employee Assistance Programs (EAP) to ensure the mental well-being of employees. Smita has truly dedicated her career to changing mindsets – nudging people to reflect and rethink.

When asked about what it took to make her endeavor successful, Smita had a humbling response. She believes that great successes often have their roots in small stumbles. When she first began, there were challenges she faced – investors questioned the monetary success of her idea and consequently board members were reluctant to jump on the bandwagon. With limited funding and mingy support, the road ahead seemed long and arduous.

She not only managed to overcome these challenges but has also ensured to do her bit for society. KelpHR is a majorly women-led organization – consciously hiring women returnees as well as employees from the LGBTQ and PwD communities. It warmed our hearts to know that they even have a “full-time” father on board!

Smita attributes her success to her power to network. From her own circle, pearls of wisdom shared by friends and well-wishers helped her realize the value of perseverance and the need to be financially prudent, especially to have enough money saved up as a cushion. This affirms her belief that those who know her must know of her business – and that’s her mantra to grow one’s connections exponentially and gain insights along the way.

Smita is a true believer in the abilities of women to establish impactful, flourishing businesses. To new women founders, her advice is, “Never let go. Even if you fail, every new day brings with it new beginnings.”

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