27/11/2025
Izart was commissioned to bring Dayjoy to life as a contemporary, K-inspired makeup brand for the all-day, on-camera generation.
For this exploration, we developed a bold handwritten wordmark, built around fluid strokes and a confident baseline to feel like a personal signature rather than a static logo. The saturated red palette and soft gradients are used to echo product payoff on skin, creating a direct visual bridge between the identity system and the pigments in the bullets, glosses, and balms.
The identity is stress-tested on lipsticks, OOH-style visuals, and social layouts. Cropped portraits, playful framing, and tight type hierarchy are used to keep the focus on expression, texture, and finish while still making the brand name unmistakable at every touchpoint. The line “Serving K-aesthetic all day” becomes the north star for the art direction, anchoring the brand in that aspirational yet accessible K-beauty world.