09/06/2026
How do you position a brand reviving ancient Indian beverages for the modern Indian consumer?
We started by throwing out the playbook.
Most beverage brands lead with loudness. Bright colours. Burst stickers. Health claims printed like alarms. The category has trained itself to shout because it assumes nobody is listening.
But we knew that Ritva is a remembered drink.
Kanji. Aam Panna. Kokum. Variyali // four drinks that lived in Indian homes long before anyone called them functional, gut-friendly, or naturally cooling.
They were what you drank when you came home from playing in the heat all day at your Nani’s house.
These drinks carries a soft nostalgic memory that makes you…just smile.
So we built a brand that positions each bottle as an inheritance.
We took inspiration from the visual world of folk art and recontextualised it for the modern pack.
Each bottle carries an illustration hand drawn from the cultural memory of the drink itself.
The mango tree on Aam Panna. The peacocks on Kokum. The seed on Variyali.
We opted for a soft colour palette to stay in congruence with the nature of the drinks; calm, restorative, paced at the speed of tradition.
Ritva is the bridge between generations, a vibe carried through the ages.
And truth be told, it was one of the most fun projects we had the good fortune to work on.
Brand Identity + Packaging Design by