Segumento

Segumento Meet Segumento, the ultimate data platform for the privacy-first world.

Segumento helps you grow your business and boost your revenue with powerful customer intelligence, data-driven audiences, and identity-based activation.

21/08/2026

Right audience. Right message. Real results. ๐Ÿš€

Pantaloonsโ€™ End of Season Sale campaign delivered some serious numbers with Segumento:

๐Ÿ”ฅ 355% increase in CTR
๐Ÿ”ฅ 5X higher engagement rate
๐Ÿ”ฅ 26% additional unique users reached efficiently

Because reaching more people is one thing.

Reaching the right people is another. ๐ŸŽฏ

Hear it straight from Altamash Khan, Pantaloons, on how audience intelligence helped drive the campaignโ€™s success.

17/08/2026

Your customer isnโ€™t a data point. Theyโ€™re a person with context.
They saw your billboard.
They walked past your store.
They searched for a product.
They entered the right micro-market.
They became in-market.

The question isnโ€™t:
โ€œCan we target them?โ€

Itโ€™s:
โ€œCan we understand WHY NOW?โ€

That was one of the biggest takeaways from our latest episode of The BitePod by Segumento with Sonali.

From OOH retargeting โ†’ hyperlocal intelligence โ†’ store expansion โ†’ contextual advertising.

Because the future of marketing isnโ€™t about shouting louder.
Itโ€™s about showing up when it actually matters.

๐ŸŽ™๏ธ Full episode out now. Link in Bio

AudienceIntelligence DataDrivenMarketing MarketingTechnology Advertising DigitalMarketing ConsumerInsights MarTech

10/08/2026

Your data isnโ€™t valuable because you have it.โ€จItโ€™s valuable because you know what to do with it.

Marketing is moving from broad audience segments to individual-level intelligence.

AI is making it possible to understand not just who your customers are, but what they want, what theyโ€™re doing, and what matters to them right now.

In our latest episode of The BytePod, Vitika Banerjee breaks down the shift from:

๐Ÿ“Š Data Collection โ†’ Data Intelligenceโ€จ๐ŸŽฏ Segmentation โ†’ Personalisationโ€จ๐Ÿ“ Broad Audiences โ†’ Individual Customersโ€จ๐Ÿ’ฌ Transactions โ†’ Experiences

And one thought really stood out:

Your competitor can copy your product.โ€จThey can undercut your price.โ€จThey can outspend you.โ€จBut they canโ€™t copy the experience you create.

๐ŸŽ™๏ธ Watch the full conversation on YouTube. Link in Bio.

06/08/2026

โ€œAaj ghar pe kya banega?โ€ ๐Ÿš

Sounds like a simple question.

For a food brand, answering it could mean understanding millions of consumers at a deeply personal level.

Fromย personalisation at scale and AI-driven marketing to the challenge of measuring real-world OOH impact. Ganpati Subramaniam shares his perspective on where FMCG marketing is headed.

And this is just a bite-sized piece of the conversation. ๐Ÿ‘€

๐ŸŽ™๏ธ Catch the full episode ofย The Byte Pod by Segumento โ€“ Season 2, Episode 01 on YouTube.

๐Ÿ”— Link in bio.

AI ConsumerBehaviour OOH DOOH AdTech BrandMarketing

22/05/2026

๐ŸŽ™๏ธ New Episode Alert -ย The Byte Pod by Segumento

Had an amazing conversation withย Shikhir Kapoor fromย Omnicom Media Group where we explored the future of targeted marketing, audience intelligence, and the growing importance of third-party data.

From evolving consumer behaviour to building stronger marketing ecosystems, this episode is full of insights for marketers, founders, and business leaders looking to stay ahead of the curve. ๐Ÿš€

Watch the full episode on YouTube

21/05/2026

First-party data only tells half the story. ๐Ÿคซ๐Ÿ“‰

Aditya Mehta from HelpAge India breaks down how Segumento helps you dive into the real nitty-gritty of audience insights. Itโ€™s not just about what data you capture itโ€™s about deciphering the kind of person they are, their unique affinities, and exactly how they behave across all digital platforms. ๐ŸŽฏโœจ

Stop guessing. Start decoding.

๐Ÿ”— Visit www.segumento.com to learn more!

AdTechDelhi MarketingReels GrowthHacking

Swipe left to catch the vibe from our time at adtech Delhi! โœจย  We could write a massive essay about the grand stall, the...
23/03/2026

Swipe left to catch the vibe from our time at adtech Delhi! โœจย 

We could write a massive essay about the grand stall, the energy, and taking home that sweet Silver for Innovation... but honestly, the pictures speak for themselves! ๐Ÿ“ธย 

What really made this event special for the Segumento squad wasnโ€™t just showing up, it was the actual magic that happened on the floor. Weโ€™re talking about those โ€œmeaningful conversationsโ€ that quickly turned into closed deals and exciting new partnerships. Huge shoutout to the incredible team who brought the fire all week! ๐Ÿ”ฅย 

Now that the post-event buzz is settling, weโ€™re curious, what was your absolute favorite moment or biggest takeaway from ad:tech this year?

Drop it in the comments! ๐Ÿ‘‡

Weโ€™re pleased to announce that Segumento is a Gold Sponsor at ad:tech New Delhi 2026.As the marketing ecosystem continue...
12/03/2026

Weโ€™re pleased to announce that Segumento is a Gold Sponsor at ad:tech New Delhi 2026.

As the marketing ecosystem continues to evolve, audience intelligence is becoming a critical driver of marketing effectiveness. At ad:tech, our team will be engaging with brands and agencies to discuss how structured segmentation and data-driven audience strategies can improve marketing performance.

Meet the Segumento team at Booth C25, C26, C31, C32

๐Ÿ“… 17th and 18th March, 2026

๐Ÿ“ Yashobhoomi Convention Centre (IICC), Dwarka, New Delhi

We look forward to meaningful conversations with industry leaders shaping the future of advertising and marketing technology.

365 days.Dozens of meetings.Hundreds of ideas.And countless contributions to the team. โœจA big shoutout to these amazing ...
07/03/2026

365 days.
Dozens of meetings.
Hundreds of ideas.
And countless contributions to the team. โœจ
A big shoutout to these amazing people celebrating their 1-year anniversary with Team Segumento! ๐ŸŽ‰
Weโ€™re grateful to have you on this journey with us.
Hereโ€™s to more growth, collaboration, and success together! ๐Ÿฅ‚๐Ÿš€

Weโ€™re proud to share that Segumento has been recognized as the ๐„๐ฆ๐ž๐ซ๐ ๐ข๐ง๐  ๐’๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐˜๐ž๐š๐ซ (๐ƒ๐š๐ญ๐š ๐“๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ) at theย ๐’๐ญ๐š...
09/02/2026

Weโ€™re proud to share that Segumento has been recognized as the ๐„๐ฆ๐ž๐ซ๐ ๐ข๐ง๐  ๐’๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐˜๐ž๐š๐ซ (๐ƒ๐š๐ญ๐š ๐“๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ) at theย ๐’๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ ๐€๐ฐ๐š๐ซ๐๐ฌ 2026 by ๐„๐ง๐ญ๐ซ๐ž๐ฉ๐ซ๐ž๐ง๐ž๐ฎ๐ซ ๐Œ๐ž๐๐ข๐š ๐ˆ๐ง๐๐ข๐š.

This recognition reflects a journey rooted in one strong conviction: that the future of marketing and media will be powered by ๐ซ๐ž๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐›๐ฅ๐ž ๐๐š๐ญ๐š ๐ฉ๐ซ๐š๐œ๐ญ๐ข๐œ๐ž๐ฌ and ๐ข๐ง๐ญ๐ž๐ฅ๐ฅ๐ข๐ ๐ž๐ง๐ญ ๐ญ๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ.

A heartfelt thank you to Dr.Panneerselvam ( PS ) Madanagopal, CEO, MeitY Startup Hub, for presenting this honor and for his inspiring work in supporting Indiaโ€™s startup journey. We also extend our gratitude to Sachin Marya, Editorial Director, Entrepreneur Media India and his team for providing a platform that champions Indian entrepreneurship, and to EY, the official tabulators, for their role in this process.

As Segumento continues to expand across India and globally, this milestone stands as a testament to the collective efforts of our team, clients, and partners in driving innovation through data and technology.

We remain committed to building future-ready data intelligence with trust, transparency, and responsibility at the core. ๐Ÿš€

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Yashobhoomi
Delhi

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