Haripriya Nara

Haripriya Nara Hey there! I’m a social media manager�. I help small and medium sized businesses to strengthen their social media presence and improve sales�

The number one mistake most businesses make with Facebook ads is not targeting them correctly.Your target audience refer...
19/07/2021

The number one mistake most businesses make with Facebook ads is not targeting them correctly.

Your target audience refers to the specific group of consumers most likely to want your product or service.

You can target your audience by demographics and create custom or lookalike audiences to target users similar to your best customers.

You can also use retargeting ads to target users who have interacted with your page, or visited your website.

On Facebook, you can directly target users by:
* Location
* Age
* Gender
* Interests
* Connections
* Relationship Status
* Languages
* Education
* Workplaces

Each option can be useful, depending on your audience. Most businesses should focus on location, age, gender, and interests.

Do you find this helpful? Let me know in the comments👇

Don't let a simple mistake get your business page banned from Facebook.
12/07/2021

Don't let a simple mistake get your business page banned from Facebook.

Small businesses are the hardest hit from the current COVID-19 pandemic.Few things that businesses should consider.✨Pivo...
05/06/2021

Small businesses are the hardest hit from the current COVID-19 pandemic.

Few things that businesses should consider.

✨Pivot to an online business model.

The pandemic forced businesses to move online. Unsurprisingly, businesses with an online sales strategy were more likely to experience higher-than-expected profits.

✨Stay up to date on how the government is trying to help small businesses.

Governments around the world are already putting together initiatives to support small business owners, and this is something that is evolving daily.

✨Don’t panic, take care of yourself, and keep calm.

Taking care of yourself will help you to keep calm, which in turn will also mean keeping your staff calm, and ultimately, a healthier mindset for everyone to come up with innovative ideas to move forward.

What are the challenges you faced in your business? Let me know in the comments👇

DM me for Instagram growth & Marketing services 😊

Technology has opened the door to a world we could have never thought was possible.👍The best way to cope up with the tec...
01/06/2021

Technology has opened the door to a world we could have never thought was possible.👍

The best way to cope up with the technology changing trends would be to remember this simple mantra: “Never Stop Learning”. 😊

The moment you stop learning and updating your knowledge, you will start to regress.

Social media can be game-changing for small businesses. It will allow you to engage with your potential customers instan...
25/05/2021

Social media can be game-changing for small businesses. It will allow you to engage with your potential customers instantly, reduce marketing costs, drive traffic to your website, and develop your brand.

Since social media platforms are free to use, the competition is fierce.

It leaves small business owners wondering how to get potential customers to choose them over their competitors.

The answer to this involves simple steps worth implementing in your marketing initiatives.

Overall, social media is powerful when it comes to getting more sales for your business.

Lets look at some high-impact benefits of social media for small businesses.🖥✨Low-cost brand recognition with free socia...
06/05/2021

Lets look at some high-impact benefits of social media for small businesses.🖥

✨Low-cost brand recognition with free social media accounts.

✨Event promotions through Facebook groups & Facebook events.

✨Free tools are available to analyze the data like Facebook analytics.

✨Free scheduling tools like creator studio.

Having a social media presence is important for every business, but you have to go beyond just showing up.

DM me to know more about social media marketing strategies 🙂

Stay ahead of the competition with social media competitive analysis. it is used to find out what your competitor's stre...
05/05/2021

Stay ahead of the competition with social media competitive analysis. it is used to find out what your competitor's strengths and weaknesses.

Do some research in your industry/niche and identify who your competitors are on social media. Go to their social media profiles and see how often they are posting?, what kind of content they are posting? Understand how well their social strategy is working.

The standard version of Google Analytics (GA) is free and it is enough for small businesses to know about their competitors.

Facebook Analytics gives you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment.

There’s no step-by-step guide for Instagram/fb growth. But there are best practices that will help you reach a wider aud...
30/04/2021

There’s no step-by-step guide for Instagram/fb growth. But there are best practices that will help you reach a wider audience.

💫Your Instagram bio tells potential followers who you are, what you’re about.

💫Content strategy answers your audience's questions. With content strategy, you can build trust with your audience, improve conversions, and generate leads.

💫Through personal branding you will become more identifiable in person, and make your business stronger.

💫Engagement is crucial for growth on Instagram. Make sure you respond to each comment you receive.

While piecemeal social media is fine for personal accounts, businesses need to be more strategic.

It's not about paying more.. It's about getting premium customers and delivering lifetime value.
29/04/2021

It's not about paying more.. It's about getting premium customers and delivering lifetime value.

The most important aspect of social media is to use it to strengthen your customer base to achieve repeat sales.💥Content...
27/04/2021

The most important aspect of social media is to use it to strengthen your customer base to achieve repeat sales.

💥Content Marketing is nothing but giving your audience/customers information about your product/service.

💥Social media marketing is about developing a relationship with your customers—not just constantly selling to them. Use the platform to listen and engage with your online clientele.

💥 Email marketing is a long-term small business marketing strategy.
This list of names and emails consists of people who are interested in your business, and you know this to be true because they have opted into this list themselves.

Many online marketing strategies are outsourced, because unless you have time to dedicate it's difficult to create all the above strategies and stay consistent.

Hashtags are important to maximise the reach. Research hashtags relevant to your brand & industry.✨Before you use a hash...
22/04/2021

Hashtags are important to maximise the reach. Research hashtags relevant to your brand & industry.

✨Before you use a hashtag on Instagram, make sure search it yourself to see if it is relevant. Just because a popular influencer or brand used it, doesn’t mean it’s appropriate for your content.

✨Keep a list of the hashtags you’re using and plan to use different hashtags for each post.

✨The right hashtag strategy can lead people who may be interested in your content right to you.

✨Want to know more about hashtag strategy? Message me to discuss more😊

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