12/07/2023
We proudly present an extraordinary innovation within the Mumbai Airport that has redefined the possibilities of outdoor advertising in the automotive industry. Tata Motors, with its groundbreaking Altroz iCNG, has become the first brand in India to leverage this unprecedented opportunity, captivating the attention of travelers and setting new benchmarks in showcasing automotive excellence.
The Altroz iCNG, known for its intelligent placement of twin CNG cylinders below the luggage area, boasts an unparalleled boot space, setting it apart from any other CNG vehicle. Understanding the significance of this unique feature, our team devised an ingenious strategy to spotlight the Altroz iCNG's exceptional capacity.
Drawing inspiration from the car's primary USP, we sought to demonstrate the expansive boot space by visually representing the maximum number of luggage items that can be accommodated. However, we aimed to push the boundaries further and create an awe-inspiring experience for viewers. This led us to the pioneering idea of placing the car at the airport's conveyor belt, with its back door open, allowing the belt to transport bags directly into the Altroz iCNG's boot space. By showcasing this captivating visual spectacle, we aimed to provide a hyper-realistic depiction of the car's immense storage capabilities—a concept that resonates profoundly with airport travelers, who can easily relate the abundance of luggage to their own travel experiences.
PS: Yes, it's an actual car used for this innovation!
Madison World | Tata Motors
Here’s how the passengers at the Mumbai T1 Airport went OMG! 😱🤯With the ALTROZ iCNG on display at the conveyor belt, there surely couldn’t have been a bett...
