![This Supplement Brand has finally hit the $100k/m mark! [Using Meta Ads Only]I've been working with this brand for a yea...](https://img3.marketers1.com/205/651/867793982056517.jpg)
31/05/2024
This Supplement Brand has finally hit the $100k/m mark! [Using Meta Ads Only]
I've been working with this brand for a year and helping them with Meta Ads, Creatives, and CRO.
Our Blended ROAS is between 3-4.
The main learning that I want to share is:
Keep your ad account structure simple.
CBO
Broad
Only exclude Purchasers
Automatic Placement
No, I'm not running any Re-engagement campaign.
I've been keeping a close eye on the CAC and NC.AOV every single day which helps me to see if we can scale or not and in order to scale further I'm working on the backend to improve the 1-Day LTV.
Most people scale the budget based on the Blended ROAS but I use CAC.
Let me know if you have any questions.
I have a lot of things to share but I'll do it in my next posts.
