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ONGI × Brief Me Baby!Meet ONGI: a contemporary Korean food identity inspired by Korea’s long tradition of fermentation.T...
30/07/2026

ONGI × Brief Me Baby!

Meet ONGI: a contemporary Korean food identity inspired by Korea’s long tradition of fermentation.

The name comes from onggi (옹기), the traditional Korean earthenware vessels used to ferment foods such as kimchi, doenjang and gochujang. Our brand direction brings that living food culture into a bold, modern food experience—without relying on predictable heritage visuals.

From naturally tangy kimchi to spicy ramen, comforting rice bowls and crispy Korean fried chicken, ONGI celebrates food that is alive with flavour, made for sharing, and ready for today’s shelves and tables.

LIVE CULTURE. LOUD FLAVOUR.

( Korean food, street food, kimchi, Korean fried chicken, bold flavours, modern food brand food design, packaging design, graphic design )

ONGI × Brief Me Baby!Meet ONGI: a contemporary Korean food identity inspired by Korea’s long tradition of fermentation.T...
30/07/2026

ONGI × Brief Me Baby!

Meet ONGI: a contemporary Korean food identity inspired by Korea’s long tradition of fermentation.

The name comes from onggi (옹기), the traditional Korean earthenware vessels used to ferment foods such as kimchi, doenjang and gochujang. Our brand direction brings that living food culture into a bold, modern food experience—without relying on predictable heritage visuals.

From naturally tangy kimchi to spicy ramen, comforting rice bowls and crispy Korean fried chicken, ONGI celebrates food that is alive with flavour, made for sharing, and ready for today’s shelves and tables.

LIVE CULTURE. LOUD FLAVOUR.

( Korean food, street food, kimchi, Korean fried chicken, bold flavours, modern food brand food design, packaging design, graphic design )

Ideas don’t always arrive fully formed.Sometimes they begin as a tiny sketch in the corner of a page.A quick note.A sing...
23/07/2026

Ideas don’t always arrive fully formed.
Sometimes they begin as a tiny sketch in the corner of a page.
A quick note.
A single line.
That’s why we made these.
Simple, reliable pencils for thoughts worth keeping.
✏️ Made for real thoughts on real paper.

Ideas don’t always arrive fully formed.Sometimes they begin as a tiny sketch in the corner of a page.A quick note.A sing...
23/07/2026

Ideas don’t always arrive fully formed.
Sometimes they begin as a tiny sketch in the corner of a page.
A quick note.
A single line.
That’s why we made these.
Simple, reliable pencils for thoughts worth keeping.
✏️ Made for real thoughts on real paper.

The Saffron — where authentic Indian heritage meets contemporary dining.For this branding concept, I focused on creating...
07/07/2026

The Saffron — where authentic Indian heritage meets contemporary dining.

For this branding concept, I focused on creating a visual identity that feels authentic, modern, and aromatic. From the logo and typography to the menu and brand applications, every detail is designed to reflect a refined dining experience while celebrating the richness of Indian cuisine.

A branding exploration created for the Briefcorp Design Challenge.

( Authentic • Modern • Aromatic • Premium • Contemporary • Elegant • Refined • Heritage • Hospitality • Indian Cuisine )



The Saffron — where authentic Indian heritage meets contemporary dining.For this branding concept, I focused on creating...
07/07/2026

The Saffron — where authentic Indian heritage meets contemporary dining.

For this branding concept, I focused on creating a visual identity that feels authentic, modern, and aromatic. From the logo and typography to the menu and brand applications, every detail is designed to reflect a refined dining experience while celebrating the richness of Indian cuisine.

A branding exploration created for the Briefcorp Design Challenge.

( Authentic • Modern • Aromatic • Premium • Contemporary • Elegant • Refined • Heritage • Hospitality • Indian Cuisine )



07/07/2026

The Saffron — where authentic Indian heritage meets contemporary dining.

For this branding concept, I focused on creating a visual identity that feels authentic, modern, and aromatic. From the logo and typography to the menu and brand applications, every detail is designed to reflect a refined dining experience while celebrating the richness of Indian cuisine.

A branding exploration created for the Briefcorp Design Challenge. ( Authentic • Modern • Aromatic • Premium • Contemporary • Elegant • Refined • Heritage • Hospitality • Indian Cuisine ).

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