Hakuhodo International India

20/05/2026

"Agentic AI is not going to change marketing in 2026. It will change the marketing operations."

In our second episode of Leadership Unplugged, we have Shweta Sharma, CEO, Hakuhodo Data Labs,
pulling back the curtain on building a data-first culture, turning insights into creative advantage and encouraging her team to lead by curiosity. She shares candid lessons from scaling analytics into strategic thinking and why human-centred data matters for Sei-katsu-sha-led creativity.

Watch the full conversation and join the discussion — how does your organisation turn data into better business outcomes?

Hakuhodo International India AdGlobal360

06/05/2026

In our latest whitepaper, Lights. Camera. Insight! we decoded a big shift unfolding through Cinema and OTT, where most of the popular content broke away from formula and became emotionally nuanced.​​

Within this shift, we uncover 5 key trends and 16 sub-trends that reflect Sei-katsu-sha mindset shift.

Uncover more cultural insights, download the whitepaper – Lights. Camera.
Insight!

Link: https://www.hakuhodoindia.com

05/05/2026

- For years, screens helped us escape from everyday life.
Today, they help us understand and navigate it.

Lights. Camera. Insight!, a whitepaper by Hakuhodo India + MA&TH,

captures this shift from content as escape to content as a mirror of real life.

From glossy to gritty, from icons to humans, from status to self
India is moving towards what’s real, relatable, and meaningful.

For brands, the old playbook needs to evolve with how Sei-katsu-sha (people) are evolving.
Cinema and advertising are no longer separate worlds; they’re consumed the same way, shaped by the same culture, and understood through the same language.

The Big Shift is here.
We’ve decoded it.

Download the whitepaper - https://brandequity.economictimes.indiatimes.com/lights-camera-insights?ag=social

04/05/2026

In our latest whitepaper, Lights. Camera. Insight! we decoded a big shift unfolding through Cinema and OTT, where most of the popular content broke away from formula and became emotionally nuanced.​​

Within this shift, we uncover 5 key trends and 16 sub-trends that reflect Sei-katsu-sha mindset shift.

Uncover more cultural insights, download the whitepaper – Lights. Camera. Insight!

Link: https://www.hakuhodoindia.com

03/05/2026

In our latest whitepaper, Lights. Camera. Insight! we decoded a big shift unfolding through Cinema and OTT, where most of the popular content broke away from formula and became emotionally nuanced.​​

Within this shift, we uncover 5 key trends and 16 sub-trends that reflect Sei-katsu-sha mindset shift.

Uncover more cultural insights, download the whitepaper – Lights. Camera. Insight! available on www.hakuhodoindia.com

16/04/2026

Have you read our latest whitepaper - Lights. Camera. Insight! yet?

Source: BRAND EQUITY ONLINEIndian audiences are turning away from fantasy films. They now prefer stories reflecting real-life struggles and complexities. This shift means brands must change how they …

14/04/2026

In our latest whitepaper, Lights. Camera. Insight! we decoded a big shift unfolding through Cinema and OTT, where most of the popular content broke away from formula and became emotionally nuanced.

Within this shift, we uncover 5 key trends and 16 sub-trends that reflect Sei-katsu-sha mindset shift.

To explore such interesting trends, download our blockbuster whitepaper: Lights. Camera. Insight! available on our website www.hakuhodoindia.com

10/04/2026

Happy to share that our latest whitepaper - Lights. Camera. Insight! - gets a spotlight on The Hollywood Reporter India. Check it out!

https://www.hollywoodreporterindia.com/features/cultural-decoding-through-cinema-and-ott-content

Hakuhodo International India MA+TH Entertainment Network

Founded in 1895, Hakuhodo, based in Japan, is one of the world’s oldest and largest marketing firms, and since 2000, has established its presence in India. As p

02/04/2026

Have you read our latest white paper - LIGHTS. CAMERA. INSIGHT! yet?

A long-brewing shift in content has reached its tipping point in 2025.

India’s stories are now more nuanced, less predictable and closer to real life.

Lights. Camera. Insight! A whitepaper by Hakuhodo India, together with its group agency Ma+Th, decodes a shift in mindset through popular cinema and OTT content in 2025.

Dive into the five trends and sixteen sub-trends through the Sei-katsu-sha lens - Hakuhodo's term for the holistic person.

Download the whitepaper → https://brandequity.economictimes.indiatimes.com/lights-camera-insights?ag=social