16/12/2020
Google’s John Mueller on December 11th has clarified that keyword-heavy meta titles and descriptions are not against webmaster guidelines.
On Google Search Central SEO live stream, He said that:
“It’s not against our webmaster guidelines. It’s not something that we would say is problematic. I think, at most, it’s something where you could improve things if you had a better fitting title because we understand the relevance a little bit better.
And I suspect the biggest improvement with a title in that regard there is if you can create a title that matches what the user is actually looking for then it’s a little bit easier for them to actually click on a search result because they think “oh this really matches what I was looking for.”
Mueller remarked that the biggest improvement a site could see by revising meta titles and descriptions is a better click-through rate (CTR).
