27/09/2022
Facebook is the king of social media in terms of the user base, engagement rate, and advertising revenue. Facebook holds an inordinate amount of user data and is efficient at target marketing.
Facebook defines "engagement rate" as the percentage of people who viewed a post and either liked, shared, reacted, or commented on the communication.
Facebook is at the top of the social media game as its platform caters to a wide variety of people, incorporating many different media aspects, from photos to messenger to text. It is not as limited as LinkedIn and Twitter, which typically cater to a specific demographic
