20/06/2021
Lead magnets.
A lead magnet is an exclusive piece of content that turns your audience into subscribers and customers. It's like the free samples they give you at grocery stores. Think of it as a sneak peek at what's to come if someone buys your products.
For example, you could create an ebook PDF that you give away for free. Or, you could film a special training that people can only access by opting-in to your lead magnet.
The key to a successful lead magnet is putting it behind an opt-in. This requires your audience to give you their email address in return for access. Your lead magnet needs to have so much value packed inside of it that your customer avatar has trouble ignoring it.
