05/08/2024
WARNING: 🚨 Do this only if you are not getting organic reach and following on your Instagram or if you are already running ads on it. Otherwise, you will never get the organic reach you want.
Hey coaches, course creators, authors, or anyone who wants to build an Instagram following, I feel you! Instagram can be a challenge, but fear not -
Here is a tested way to increase your IG following with paid ads.
First, you need to be authentic:
Don’t just share your wins; share your losses, flaws, and experiences.
Be social on social media. 🗣️
Don’t always try to sell something. 💰
Your social media profile will not be attractive if you carry too much advertising 📺 and too little value 📖. Be a valued source in your area of expertise.
Your Instagram bio - Keep it cool and exciting. 😎 Again! Authenticity is key!
Now, let's talk about boosting your following with Instagram ads. 🚀
📌 1- Pin Your Top Three Posts:
Post 1: Where you talk about your life, why and how you started your business, the challenges you faced, and the success or learning you gained.
Just be authentic here and talk about your life in general. 🗣️
Post about your life, journey, experiences, losses, or wins. Be authentic, and let people get to know the real you.
Post 2: Share your freebies or lead magnets and how it can change the lives of your target audience. Talk about benefits, not features. 🎁
Link it strategically in your bio for a strong call to action.
Post 3: Value Post 📚
Breaking the most common myth in your industry.
Sharing an insight that could help your TA; it should be simple, actionable, and highly relatable.
In your highlights, showcase testimonials, authority-building content, conferences, stage talks, and normal life stuff: travel, family, achievements, etc. 🌟✈️👨👩👧👦🏆
Most importantly, any series where you share some basic tips on getting started as per your niche and target audience. For example, "How to do Couch to 5K in 6 weeks," if that’s your niche. 🏃♂️🏃♀️
Transformation if you are a health and fitness transformation coach. 💪
Now Paid Ads:
🔥 Ad Creatives:
Keep them simple! No extra editing, just simple video. 🎥
Share a relatable mistake, discuss how you overcame it, and offer help. 🤝
Convey that you're not just another guru but someone providing free value on your profile.
Or
Talk about a common topic and break the myth that your target audience has around it. Be a bit controversial here, and ask them to check the pinned post on your profile for this. ❌🗣️
End with a CTA to check the profile and follow up to keep learning and updated. 📲
You can also discuss the pinned content and ask them to check it out and then follow you.
Ad Strategy:
Target your audience based on their interests. 🎯
Create video ads highlighting your authenticity and how you can assist them. 🎥
Start with the Meta ad platform and select Instagram reels and stories as a placement.
Run a traffic campaign, directing users to your Instagram profile.
And you are good to go... 🚀
P.S - I am recording a VSL here in this picture.