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Adsify Digital is an e-commerce advertising agency that grows and manages brands/sellers on Amazon with advanced PPC strategies.

31/12/2022

Team adsify.digital Wishes you all a very Happy New Year 🙂

07/11/2022

Me explaining to the client the importance of video ads.😖🤣

05/11/2022

What’s the point of adding videos to my catalog? They said!
No one will scroll through all images and see the video. They said!

Amazon is enhancing its buying experience day by day. Customers can now see videos present in the catalog without even clicking on the ASIN.

This helps brands educate their customers about the product creatively, helps boost conversions, and stand out of the crowd.

A good job is done .insta

Excited to see more such enhancements.

02/11/2022

Repeat customers and referral (word-of-mouth) traffic is what make a brand, THE BRAND.

Missing traffic on your brand name, and giving it to a competitor is the biggest blunder😱 a brand can make on Amazon. That's why we suggest making high-bid ↗️ SB campaigns for your branded keywords. If your product is great👍, your customers will speak about it and you need to convert that traffic by showing them your sponsored brand ads.

01/11/2022

Category targets are too broad, is it even worth it? 🤔

Make them targeted 🎯 by using category refinements. In this case, we are advertising USB C to USB C cable.

Kept the pricing above 299 because our product's Average Selling Price is less than that. We want to compete with expensive products (customers are always attracted to cheaper products 😉 if you have better ratings).

You can also make it more targeted by refining its basis ratings, and prime/non-prime delivery. 💪

31/10/2022

While doing product targeting🎯 most sellers complain they don’t get enough impressions and clicks.

Product Targeting is one-click deeper placement. Hence impressions are lesser if you don’t choose the right ASINs.

Always pick ASINs that are the best👍sellers in that category and see if your product is better than them. It works like a charm.

See the results😎 yourself.

29/10/2022

Client: If I target specific keywords I don't get impressions📉, if I go generic my ACoS goes high. 📈
Shahzeb (Our Co-founder): Hold my beer. 🍺

Here is an example of how powerful broad-match keywords can be. We see a lot of brands shying away from adding a broad match to their targeting because they feel broad will target irrelevant shoppers.

If you are using very specific keywords it's worth trying broad match. No keyword tool can give you 100% of the keywords that a customer can search for, hence you should let the algorithm do the job. Target specific keywords with broad match to drive more relevant customers even from those search terms that you could never know.

28/10/2022

Use this hack to get the best😎out of your auto campaigns.

Make a different campaign for all your 4-star🌟+ ASINs. They have a better conversion rate and hence will give you a better 👍ACOS. Moreover, your budget💸 for this campaign can be fully utilized for your star ASINs.

26/10/2022

Do you have multiple strategies🤔 for your ASIN? Or have one strategy😎 for multiple ASINS? Do not make multiple campaigns, rather use multiple ad groups in one campaign to test out what's working👍🏻 and what's not.

This way, you have better control over campaigns and spending as well as a record📝 for others to see what experiments have been already done✅.

25/10/2022

Never underestimate the power💪 of phrase match.

Phrase match lets you target relevant keywords - relevant keywords that you might not even know, might not be able to fetch through any keyword tool but are relevant.🎯

So much relevant they can give you sales not just in lakhs but in crores💰. Just like we did with this campaign, a whopping 1.2Cr 💸 of sales from an ad spend of 25L.

Are you using phrase match in your campaigns? This might be a good reminder⏰ to check their performance.

24/10/2022

Wishes you a very happy Diwali. We hope this Diwali brings happiness, 😇 prosperity, and light to everyone.

22/10/2022

Wish you all a very Happy Dhanteras🤗 from team 👈

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Delhi

Website

http://www.adsify.digital/

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