The Baton 2021-22

The Baton 2021-22 An initiative by the Advertising and Public Relations Department of IIMC New Delhi, Students Magazin

Kuku FM is a podcast platform that is re-inventing the traditional radio by more diverse audio contents. Read more about...
27/08/2022

Kuku FM is a podcast platform that is re-inventing the traditional radio by more diverse audio contents.

Read more about it's journey only in Baton 2.0!

ThePrint is a search for a new, all-encompassing liberal space: liberal in society, liberal in business.The Print believ...
27/08/2022

ThePrint is a search for a new, all-
encompassing liberal space: liberal
in society, liberal in business.
The Print believes in high-quality investigative and questioning journalism, which is paving a strong arena in journalism.

Stay tuned to read an exclusive interview about 'The Print' only at Baton 2.0.

Surprise! In this coming edition of Baton we have a treat ready for you. Tvf- The Viral Fever is India’s most celebrated...
21/08/2022

Surprise! In this coming edition of Baton we have a treat ready for you. Tvf- The Viral Fever is India’s most celebrated video streaming platform, a pioneer when it comes to delivering relatable content to millennials & Gen Zs of the country.

Living with the motto ‘Lights, Camera, Experiment’, Tvf has created several award winning original series. In this edition of Baton, we have an in-depth interview with Palash Vaswani, Executive Creative Director of the company, who has also directed the second and third season of much loved series Gullak.

To know more about his process, experience working with the TVF & some exclusive director’s take on Gullak, stay tuned.

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The second edition of Baton is celebrating the Digital Media Startups.One such media startups is Main Media, which is on...
20/08/2022

The second edition of Baton is celebrating the Digital Media Startups.

One such media startups is Main Media, which is one of the 10 news startups selected from India in Google News Initiative Startups Lab program.

An Alumnus of IIMC New Delhi, Tanzil Asif is the torch bearer for raising issues through his media startup Main Media in the land of Mithila (Seemanchal).

Stay tuned to read his interview portraying the journey of Main Media only in this edition of the Baton.

The second edition of Baton is all charged up by the sparks emerging fromdigital revolution. It gives an insight into ho...
19/08/2022

The second edition of Baton is all charged up by the sparks emerging from
digital revolution. It gives an insight into how Indian Media, the fourth pillar of democracy is ready to unlock the potential of digital journalism by opening up new start ups. The Quint, one of such media start up is India's first digital only news portal with excellency in creating powerful doses of snackable content for its tech savy audience. This media startup is all set to define the new age journalism.

The second edition of Baton is geared up to take you to a ride full of different and emerging media startups of India. F...
07/08/2022

The second edition of Baton is geared up to take you to a ride full of different and emerging media startups of India. For clutter breaking journalism in hindi and bringing not only news but also views in the news on the tables, ‘Lallantop’ comes to our mind.

It is pioneer in the country’s ‘New Age’ hindi website works on the principles of commitment and transparency in the era of misinformation and disinformation.

It advocates the language of modern and progressive thoughts for its readers. It will be remembered as the only organisation known for giving ‘True and Spontaneous’ news for ages to come.

Stay tune to read an exclusive interview with 'Lallantop' in Baton 2.0.

This time let's dive into the Media Start-ups in India. The rapid growth in the internet has been accompanied by numerou...
25/07/2022

This time let's dive into the Media Start-ups in India. The rapid growth in the internet has been accompanied by numerous new startups. The media startups are in the quest to develop innovative solutions ranging from content development to analytics
solutions.

Ready Set GO!The wait is over, hold your seat belt tight, as we are set to reveal the topic of Baton 2.0 tomorrow! Stay ...
24/07/2022

Ready Set GO!

The wait is over, hold your seat belt tight, as we are set to reveal the topic of Baton 2.0 tomorrow!

Stay tuned with us.

17/06/2022

We are excited as something new is coming. Stay tuned with us for more updates.

Time to pass on the Baton from 2021 to 2022, the new and revamped BATON 2.0 is coming to you soon!
26/04/2022

Time to pass on the Baton from 2021 to 2022, the new and revamped BATON 2.0 is coming to you soon!

"A major way in which technology is disrupting crisis communication is through social media, including digital news port...
15/03/2022

"A major way in which technology is disrupting crisis communication is through social media, including digital news portals, and everything comes down to how digital media is making communication more instant"- The Baton, Page No. 147

https://online.fliphtml5.com/wgwnm/jkqn/

"When rumours first come through social media, we cannot stop the shot once it reaches a certain level, no matter what w...
15/03/2022

"When rumours first come through social media, we cannot stop the shot once it reaches a certain level, no matter what we do. Because if all this spreads on social media. It is difficult for anyone to tell whether it is the beginning, the middle or the end."- Prasanna Pedgaonkar, Venky's Group, Page No. 145

https://online.fliphtml5.com/wgwnm/jkqn/

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