The Big Beat

The Big Beat Media Strategy | PR | Music Consultancy | Communications & Outreach | Programming and Advisory | Co

At >, we transform a simple flash of thinking into many flashes of recognition and recall. From advice to execution... big ideas deserve

New Music Alert:  “From an early age I was drawn to Karnatik music’s depth, its improvisational intensity, and the rigou...
21/01/2026

New Music Alert: “From an early age I was drawn to Karnatik music’s depth, its improvisational intensity, and the rigour it demanded. But for me, after a certain point it was never just about mastering technique - it was about the emotional resonance of raga and rhythm.”

Regarded as one of the foremost young practitioners of Karnatik Music, the LA/Chennai-based artist Aditya Prakash recently concluded three well-received shows in the country, featuring a performance at the popular Mahindra Kabira Festival and two performances of his latest offering ROOM-i-nation.

The India premiere of his solo gig-theatre project was met with a resounding response at the Mumbai Lit Fest, held at NCPA, on 2025 and most recently at the BLR Hubba, this month. Created by Aditya Prakash and co-written and directed by dancer/choreographer Mythili Prakash, ROOM-i-Nation weaves together the threads of Karnatik classical music with the history of Asian immigration and stories of identity and belonging to offer a nuanced take on navigating two worlds.

The multidisciplinary work that brings life Aditya’s 2023 album ISOLASHUN  explores identity, belonging - tracing what it means to find home in the spaces between cultures.

One of the youngest musicians to have toured and performed with the legend Pandit Ravi Shankar at the age of 16, Aditya continues to work with leading innovators of the arts such as Anoushka Shankar, Karsh Kale, Tigran Hamasyan, Mythili Prakash and Akram Khan.

We are eager to see what AP’s working on next. Stay Tuned!

TBB Artist new on the roster Media/Music Strategy and Reputation Management

Media Strategy, Reputation Management, Music PR, music in india, karnatic music, contemporary classical, music promotion outreach

“The Mumbai-based band was formed in 2011 and it drew fame for one of its albums, ‘Of the Lotus & the Thunderbolt’, a ho...
02/12/2025

“The Mumbai-based band was formed in 2011 and it drew fame for one of its albums, ‘Of the Lotus & the Thunderbolt’, a homage to Shiva as Mahakaal. The band is known for fusing Indian mythology and classical music with intense metal tunes.” - Deccan Herald. To read more, see 🔗 link in bioind

Indian Metal, Metal in India, indie music india, music in india, music press, music pr, music outreach promotion, metal meets hindustani classical, dhrupad, raag todi

06/11/2025

Decades of living and loving the Indies.

14 solid years of amplifying the art, the artists, and their story and sound to the world.
This is about the Indian Indies and The Big Beat.

Love, gratitude & thanks to all our artists, collaborators, friends in the media, music labels, live production, events, programming, booking, and artist management, your unwavering support and precious trust in us.
This is about Legacy over Virality and it’s as much your story as it is ours.

Watch the full video here: https://youtu.be/k68GUWg-LT0?si=ZhG1MIYBThBtoVfA

🎤 Featuring
Lucky Ali | Subir Malik Parikrama | Dave Lopez Flipsyde | Devraj Sanyal Universal Music Group | Vasundhara Vee | Vineet Singh Hukmani | Surojit Dev Them Clones | Rohan Solomon | Anurag Tagat | Narendra Kusnur | Sarthak Kaushik | T Venkat Vardhan DNA Networks | Kiara Chettri | Aditi Iyer | IP Singh | Sushma Soma | Daboo Malik | Monica Dogra | Dhruv Jagasia Big Bad Wolf | Devika Chawla .chawla | Ankur Sabharwal | Midival Punditz | Strings | Sartek

🎥 Produced for The Big Beat India by Studio 502. A big Thank You to Venkataraghavan Rajagopalan and Prashin Jagger.

Biggest love to Team TBB then & now: and our Don Danny paahi

indie music, Indian indies, music in india, independent music, music promotion, music pr, media strategy, reputation management, indie artists, music industry india, music marketing, artist development

Do we know what the copywriter is talking about?  It’s been a crazy few months here   coming soon apology trend Indian i...
05/11/2025

Do we know what the copywriter is talking about? It’s been a crazy few months here coming soon apology trend Indian indies. Indie scene music in india anniversary special feature watch this space music media strategy outreach communications

03/11/2025

14 years of love, passion and storytelling, 14 years of The Big Beat. Here's a little beat check, drum rolls soon!

Look what we found in our drafts 👀 A late drop into the action figure trend — but we had to ask ChatGPT what this would ...
17/05/2025

Look what we found in our drafts 👀
A late drop into the action figure trend — but we had to ask ChatGPT what this would look like for a media strategy firm that works with indie music and the artists who make it. 🎶💡

Cue:
🧠 Brain-ing on the go
🗓️ Immaculate Chaos-proof calendars.
📦 Curated chaos in a blister pack.
Ideas, Expressions & Drumroll - in essence.

We let the ideas run a little wild — so yes, you’ll see a few versions. Swipe through to meet the squad (in all their limited edition glory) + peek at the Indie Tool kit version that keeps the wheels turning.

While the feed was asleep, we were laying groundwork, planning new releases, projects and refining how we support artist...
09/05/2025

While the feed was asleep, we were laying groundwork, planning new releases, projects and refining how we support artists. The grid’s back — and we’ve got stuff on brew.
Stick around for Comm gems, storytelling Indie style, behind-the-scenes of all things music- making, baking and staking along with a few HOT takes we saved for later. Stay Tuned!

music musicindia indianmusic indianmusicblog musicblog musicpr musicprindia indiemusic indiemusicindia musicnewsindia musicgram

Address

South Delhi
Delhi
1100

Alerts

Be the first to know and let us send you an email when The Big Beat posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Big Beat:

Share

Category