Ok vs Okay

Ok vs Okay Your brand's best friend

13/01/2026

Our oldest client is going full guns blazing with its music programming this year. We’re happy to be part of the promotional campaign for international chart toppers performing there this month! This is the master creative we designed for the duo behind the viral hit – using the ‘eye’ in their brand identity as the locus representing their myriad shades and sounds.

We carried forward this design identity to the reel we made for them as well through fun animations and motion graphic elements. Stay tuned for it tomorrow!

17/12/2025

Bringing back advent cals for a chunky slice of nostalgia this holiday szn! For 's Christmas🎄✨

📸📸 Fresh clicks for our client 's new menu launch! 🍸🌮 🫡 [ok vs okay, photography, videos, social media, digital, studio,...
27/09/2025

📸📸 Fresh clicks for our client 's new menu launch! 🍸🌮 🫡

[ok vs okay, photography, videos, social media, digital, studio, creative, Delhi, India, bars, restaurants, hospitality, khi khi, premium, shoots, production]

26/07/2025

New work for .hoots x 🙌🏻

Event Promo Creative welcoming Goa's top bar to Delhi's renowned speakeasy 🥂

Ideation, Design, Animation by team

18/07/2025

New video work for Chef and 🙌🏻 A fun teaser we made for a Youtube video starring these two stalwarts ✨

Does your brand feel chaotic, forgettable, or stuck? It’s not a coincidence. It’s a strategy problem.Looking for a fresh...
28/06/2025

Does your brand feel chaotic, forgettable, or stuck? It’s not a coincidence. It’s a strategy problem.

Looking for a fresh start? DM us for a Consultation 💌



[marketing, social media, business, design, studio, creative, brand, branding]

We designed our first ever Coffee Table Book this year for a client based out of Sikkim, Gangtok! LINK IN BIO for the wh...
18/06/2025

We designed our first ever Coffee Table Book this year for a client based out of Sikkim, Gangtok! LINK IN BIO for the whole book (it’s over 70 pages!)

A passion project for our client that quickly turned into the same for all of us at 🥰 We were all in.
pradhan approached us with a fever dream…a dream to restore and re-introduce the lost legacy of the Lhasa Newar and the 🗻 to the world as we know it today – a world that craves purpose over price tags, authenticity over hypercommodified products and saturated experiences, but above all, a world that craves stories.

The ‘Brave Old World’ as the book came to be known, was an idea that needed to find its shape, story, and voice and we are honoured that we could help in bringing it to life, making it a tangible entity that turned into a proof of concept that enabled our client to manifest his vision in the real world and take the first (and most difficult!) step in a long and beautiful journey.

The book is an introduction to the history and culture of the Lhasa Newar traders who travelled between the Kathmandu Valley and Tibet from centuries ago and acted as a bridge for critical economic and cultural exchanges between South Asia and Central Asia. It also underlines how ‘The Himalayan Collective’ aims to reinvigorate this legacy through curated offerings across dining, culture, art, and events.

From advising on the narrative structure to editing the content drafts, from curating long lost archival photos and videos to acting as the OG cheerleaders, from brainstorming on cool ideas to make the book a sensory experience to designing elements for a PR kit, from keeping things “bite sized and relevant” to acting as the brand custodians of the .olde.world, it was a creative partnership that we are immensely grateful for.

We made it to the Acknowledgement section of the book! How cool is that 🤩

As we gear up for the next leg of this journey, here’s raising a toast to the road less travelled 🏁🙌🏻

  Snapshots from a Deck that we conceptualized and designed for an upcoming brand that will be retailing premium fibre i...
16/06/2025

Snapshots from a Deck that we conceptualized and designed for an upcoming brand that will be retailing premium fibre in : Éllano.

Looking for a Presentation or Deck that is as impactful as it is good looking? DM us! 📲

Fresh clicks for our new client .lodhi 🍷A charming restaurant in Lodhi Colony with a state of the art wine program and w...
23/02/2025

Fresh clicks for our new client .lodhi 🍷
A charming restaurant in Lodhi Colony with a state of the art wine program and whimsical ingredient-driven tapas.

Welcome to the fam!

Strategy, Art Direction & Styling:
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Looking for a kickass photoshoot/videoshoot for your brand with content that leaves a lasting impression? Get in touch via DM!

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Delhi

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Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 8pm
Saturday 10am - 8pm

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+919315450562

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