Messold Technologies

06/11/2025

AI is redefining the D2C frontier.

At the Global Innovation Dialogues Vol. 02, our Founder & CEO Anuj Agarwal shared insights on how technology and AI are transforming the future of direct-to-consumer businesses, from predictive intelligence to scalable personalization.

Messold is proud to be part of conversations shaping what’s next for innovation and growth in the D2C ecosystem.



[AI in D2C, Direct to Consumer innovation, AI personalization, D2C growth strategy, business intelligence, digital commerce trends, AI driven marketing, retail technology, consumer insights, future of eCommerce]

02/11/2025

Still trusting ad platform numbers blindly? 👀

Here’s the truth — Meta and Google are missing half your data.
Privacy updates and cookie bans have made tracking unreliable, meaning your campaigns are optimizing on guesses, not facts.

That’s why your ROAS looks weird, and your ads stop learning.

Enter Parallels by Messold — a patented, plug-and-play tech that connects directly with your Shopify, to send real first-party data back to your ad accounts.

✅ Real sales.
✅ Real results.
✅ 100% accuracy.

If you’re spending even ₹1 on ads — you need Parallels.
DM us to connect your Shopify store with Parallels today.



[D2C marketing, first-party data, Shopify integration, ad tracking accuracy, Google Ads optimization, Meta ads performance, eCommerce analytics, marketing automation, data-driven campaigns, ROAS improvement]

29/10/2025

Not every D2C brand needs to chase discounts or pump ad spends to grow.

Bare Necessities showed us a different path:
💡 Build loyalty loops.
💡 Grow without giving away margins.
💡 Scale through trust and values.

They didn’t just sell products. They built a movement.
And that’s why they’ve been able to future-proof their brand in a crowded D2C space.

We broke down 5 lessons from their journey in this post.

But the best part? We’re not done yet! Next post is Key Takeaways you can implement right away. Stay tuned, it’s the blueprint your brand needs and is something that can not be missed.

Follow so you don’t miss the next drop!



[D2C growth strategies, ecommerce scaling tips, customer retention, brand loyalty, zero waste business, sustainable D2C brands, community driven growth, no discount marketing, future proof brand, D2C marketing insights, Bare Necessities case study, Sahar Mansoor leadership, ecommerce brand building, direct to consumer marketing, retention over acquisition]

05/10/2022

What you often want from social media reach is often not the same as what you need. What one needs is to cater to it's already growing niche. If you already have a royal following base, start with nurturing and growing them. Plan your content which is relatable, you want to provide your audience with content that speaks to their interests.

So instead of thinking of ways to attract new followers, look for growing your current base!

31/12/2021

#2022

03/02/2021

Snapchat is a popular social media platform. It has more than 188 million active daily users, which means that it's a good platform for reaching a large, wide audience.
Also, Snapchat recently released an in-app ecommerce platform for products. This means that brands can actually sell their products within the app, making it simple and easy for people to buy while they browse.
Here are 5 uses of snapchat for ecommerce Marketers!

03/02/2021

Want to maximize sales and revenue for your ecommerce business?
Check out our next post for the same👈🥰

03/02/2021

02/02/2021

Product reviews are an essential part of an online store’s branding and marketing. They help build trust and loyalty and typically describe what sets your products apart from others.
Here are reasons why customer reviews are important!👆🏼

01/02/2021

Client Review!
Brand- .in
Visit our website for ecommerce and website solutions!
Link in BIO!
😍

31/01/2021

We are delighted to announce our partnership with .in