01/09/2026
Beyond advertising lies the real challenge of brand building—staying relevant.
We were delighted to host Ms. Akanksha Jain Bahl, Associate Director at PepsiCo, for an insightful session on “Beyond Advertising: How Brands Build Relevance Through Culture, Sport & Entertainment.”
From key marketing concepts to the fascinating story behind STING Energy’s innovative association with Formula 1, the session offered valuable real-world insights into modern brand building.
Thank you, Ma’am, for sharing your experiences and knowledge with us! 🙌