Extra's-Design, Events 'n' More

30/01/2026

If you can’t explain your brand in 30 seconds,
it’s not “complex” — it’s unclear.

If your intro sounds like
“We provide solutions…”
respectfully… no one’s listening 😬

Here’s what does work👇
- We’re not for everyone
- We’re for THIS person
- Everyone else does this but we do this instead

80% of businesses sell the same thing.
Your brand lives in the 15–20% difference.

Save this. Rewrite your intro.
Your brand deserves clarity.

👉 DM “BRAND” if you want help positioning it right.

StartupBranding

09/12/2025

All luxury brands sell the same things—bags, shoes, clothes. But why does Chanel whisper luxury… and Versace scream it? 💁🏻‍♀️💁🏻‍♀️

Because branding isn’t a logo. It’s language, emotion, ideology, energy.

Every business sells a product. 🤑🤑But a brand evokes a feeling. ✨✨

LV, Chanel, Gucci, Balenciaga… all make bags, shoes, clothes — but each means something completely different. That’s the power of brand ideology, tonality & emotion.

Luxury isn’t what you sell. Luxury is what people feel when they choose you. 💜💜

08/11/2025

From clueless to clear and confident. ✨

In just two sessions, we mapped out a brand strategy that turned uncertainty into direction — with actionable steps, structure, and a vision that feels achievable. Because when clarity meets consistency, growth becomes inevitable.

Small businesses are truly the spine of our country — their growth fuels collective progress. Working with passionate homegrown brands like this jewelry label reminds me why clarity and strategy matter so much.

From feeling unsure on Day 1 to walking away with a clear plan and actionable roadmap by Day 2 — that’s the power of structured brand thinking. When small businesses grow, the nation grows.

If you’re ready to bring focus and direction to your brand, let’s connect.

15/10/2025

🎙️ Job vs Startup vs Family Business — What’s the Right Career Path for You?

In my recent conversation with college students, we discussed one of the most common questions young minds have today — Should I take up a job, start my own business, or join my family business?

Here’s what I shared:
💡 97% of startups fail. Not because people don’t work hard, but because they often start without understanding the market, customer behaviour, or real-world challenges.

I gave the example of a friend from a jewellery family who chose to work with Cartier for a few years before joining his own business. The experience completely changed the way he approached design, branding, and customer service — and his family business grew massively because of that learning.

Similarly, take the story of Young Modi, who started helping at his father’s store at the age of 12. For years, he simply observed customer buying patterns and behaviour. By the time he was 19–20, he had enough insight to suggest changes — and that’s how the journey of Manyavar began.

My advice to every young professional: there’s no harm in starting on your own, but gain hands-on experience first. Work under someone, understand systems, learn from mistakes — and then start your own venture. That experience becomes your strongest foundation.

Because in business, observation and learning are your biggest teachers. 👏

👉 Watch the full reel to know how to plan your career wisely!
Tag a friend who’s confused between a job, startup, or family business.

13/10/2025

🎥 Ever wondered why some reels blow up while others flop?

In my chat with students, I shared the 6 emotions that make videos go viral — the secret sauce behind every high-performing reel!

👉 Open your reel section and scroll — you’ll see it for yourself.

Most viral videos trigger one (or more) of these emotions 👀

💡 Want me to break down these 6 emotions in the next post? Comment “VIRAL” if you do!

11/05/2025

When a brand’s story is powerful, it deserves to be told right.

I led the content strategy and art direction for a series of films that reimagined how Jay Switches is perceived — bringing their legacy, values, and vision into focus with purpose and polish.

Grateful to collaborate with a talented in-house team that brought it all to life.

05/07/2024

17/04/2023

of designing for Floor&Furnishing.

WHAT IS THE PURPOSE OF A WINDOW DISPLAY?

Window displays are a form of advertisement that allow stores to display what they have to offer- both in stock and creativity.

How a store chooses to design their window display shows potential customers how much effort they put into their business and the quality of service customers will receive.

It’s a store’s chance to advertise their brand based on what the customer sees in a passing glance.

FOR THE CLIENT
The client had launched two new collections. One was a collab with and the other was an in-house collection.

Selecting the right patterns which will ATTRACT CLIENTS ATTENTION is the key to a successful VM.

Since each VM cost a good amount of investment at client’s end, mock-ups are made before the actual ex*****on of design. The right Color’s, patterns and props are picked before actual ex*****on.

In this case, actual ex*****on of VM was done by team’s empanelled vendors!

15/04/2023

Branding is often miss understood for being about beautiful design, logo’s, content and sharing a story with your client.

This is like the celebrity who play a role in a movie - sure they get all the attention, but behind the acting is thousands of staff and sometimes decades of work. Script writing, set producers, sound, effects, stunts, props, directors, caterers, agents, coordinators and the list goes on.

My point is this, brand identity is not a matter of what’s liked or disliked, but the fact of whether a brand “works” or “does not work”.

The tricky part of being a strategist is trying to please a clients desires, understand their objectives, live in the head of their consumer they desperately want the attention from and instruct a creative team to connect these ambiguous dots into an engine that’s going to drive that brand to it’s destination (without catching on fire, or ending up in a ditch)

This overwhelming dance demands one thing above all else, above the clients taste, their ambitions, the target consumer. It requires the testament of “will it actually work”.

These engine pieces need to link perfectly, communicate effectively, express our purpose, develop trust and build momentum.

Branding has a job to do, nailing that should be above all else.

15/04/2023

Behind the scenes of making the Retail signage’s for Floor&Furnishings!

Retail signage is the oldest form of marketing communication. Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store.

These signs help customers navigate your space and not get lost, which creates a better shopping experience. OVERALL A GREAT BRAND EXPERIENCE!! 🤍🤍

We designed store directory and Instagram login signage’s for Floor&Furnishings store.

These are mock pictures which were sent to client for approval. Final design ex*****on has been done by clients empanelled vendor.

10/09/2022

Engage, Enlighten,
Encourage and
especially…just be yourself!
Social media is a community
effort, everyone is an asset.

15/05/2022