The Linked Research Solution (TLRS) is a Delhi based young Market research fieldwork only organization. Both have a wealth of experience in the field of Market Research, Social Research and Industrial Research. TLRS
PROFILE: KEY PERSONS
1. Siraj Khan
RESEARCH EXPERIENCE:
More than 10 years of Market research experience in field operations- having worked in the areas of Consumer research, corpora
te research, Industrial research, Social research &, Advertising research. He has headed the operations vertical for leading International Market Research agencies. (Since 2004 as managing partner for Market Research & Information Group which is independently handling Market research & consultancy projects). MARKET RESEARCH ASSIGNMENTS UNDERTAKEN:
Product test, Usage & attitude and Brand Image studies on FMCG-child care,
Hair care, health care, skin care, Oral care, Personal care, home care,
Consumer Durables, Automobiles, Publication, Confectionery, Beverages, etc. Observation studies
At point of purchase
At homes, on Skin Care, child care, laundry cleaning habits etc. Mystery shopper studies for :
Cars
Computers
Consumer durable
Auto clinic (Car/2wheeler)
Tracking studies
Customer satisfaction studies
Price sensitivity studies (Cars, 2wheelers, FMCG etc.) Day After Recall (DAR) /Week after Recall (WAR) studies
Retail Audits. Study to understand habits and usage of Almonds in the Indian diet
Census study in Delhi among all types of shops stocking bakery &
Confectionary Products. Study to understand triggers and barriers to mobile communication
among lower S.E.C and income group
Census study among Pharmaceutical distributor in Delhi, Punjab, Rajasthan,
Haryana & UP. Study to analyze the current conventional & Hybrid rice seeds market in
terms of current usage, motivators/growth drivers and barriers towards
Hybrid rice. On-line studies on
Current social issues(Corruption, Politics, extra marital affairs etc.) Readers opinion for a specific publication for a media house
INDUSTRIAL & B2B EXPERIENCE:
Study to understand solid waste management & logistics support
o required by all units in the industrial areas of Haridwar & Pantnagar
Customer satisfaction study for a manufacturer of following
Products-Transmitters, Converters, Micromotion & flow meters, Online Liquid
o and Gas analyzers
Customer satisfaction study among customers of a Steel
o Manufacturer
Demand estimation & feasibility for a domestic all cargo Airlines. Market study on the international cargo industry for cargo forwarding
o business. Market size estimation for skin and neural care products
Demand estimation Study for a lifestyle shopping mall in kolkata
Demand estimation Study for an exclusive Fashion Boulevard in Delhi
Feasibility, concept testing & demand estimation for a privately promoted
o Industrial estate
Demand & Supply for IT related construction services
Demand estimation study for an integrated township development in
o Ghaziabad
Study to understand housing preference, for location and property type in
o Raipur for developing a township
We would like to introduce ourselves as Market Add Research and Promotion Services is known for Market/Social Research and Digital Marketing. Market and Social Research: Quantitative & Qualitative Research, Ethnography, Mystery Shopping, CATI/CAPI, Online Market Research, Online Data Collection, Data Analysis and Report Preparation. Digital Marketing: E-Mail Marketing, Social Network Marketing, Professional Network Marketing, Mobile App-based Marketing, B2B Portals based Marketing, B2C Marketing, Web Article & Directory Submission Most assignments required interactions with Central and State Govt. departments, Chambers of Trade & Commerce, Industrial Development Corporations and other local statutory agencies and key players for obtaining information and opinions
2. Md Rizwan
RESEARCH EXPERIENCE:
More than 10 years of Market research experience having worked in the areas of Consumer research, corporate research, Social research, advertising research & Trade research. Has worked with AC Nielsen as its Field Executive and then as a Senior Field Executive from 2002-2004. (Since 2004 as managing partner for The Linked Research Solution which is independently handling Market research & consultancy projects). ASSIGNMENTS UNDERTAKEN:
Product test, U&A and Brand Image studies FMCG, child care, Hair care, skin care, oral care, fabric care, beverages, confectionery, consumer durables,, Automobiles etc. Tracking studies
DAR/WAR studies
Studies on Advt. effectiveness
Study among professional still & video camera users
Customer satisfaction studies. Study to understand triggers and barriers to mobile communication
Among lower S.E.C and income group
Study among users of SMSs in vernacular languages
Study among farmers on Pesticides for Cotton Pest. Listing of Tractor owners in various states. Census study of Chemists in 40 cities of Rajasthan, Haryana, U.P. Census study among shops stocking Cameras and cells (Photo studio, General store, Pan Shops etc.) Census study of shops selling garments in 5 districts of Rajasthan. Census (Pharmaceuticals, camera & Magnetic tapes)
CATI (Computer Aided Telephonic Interviews)
CAPI (Computer Aided Persuasion Interviews)
Social Research
NFHS (National family Health survey)
Benchmark study on primary Health worker performance
Family planning survey
Rural Health survey
Agricultural Research
PROFILE: TLRS
Area of Activity:
TLRS is well equipped and able to provide any information related to Marketing, Industrial and Social Research. Apart from these, we can also work in other areas as desired by the client. Our Team:
In addition to this, we have a strong team presence across India with an experienced force of field executives and supervisors who bring across their stints with various industry verticals and the kinds of researches conducted with respect to their domains. Types of Research Handled:
Focus Group discussion
In-depth interviews
Usage & attitude studies
Day after recall (DAR) & Week after recall (WAR)
Advertising pre & post test
Market potential measurement studies
Attitude and belief measurement studies
Track studies
Competitive product studies
Market share analysis
Product test
Concept cm use test
Concept test
Name test
Pack test
Price sensitivity studies
Consumer panel studies
Observation studies
Mystery shopper
Consumer satisfaction studies
Dealer satisfaction studies
Social research
Industrial & B2B research
Executive depth interviews
On-line studies
Industries Served:
FMCG
Food & drink
Durables
Automobile
Advertising
Broadcasting
Farm Automotive
Media
Real Estate/infrastructure/management consulting Industry
Building & construction
Pharmaceutical
Health
Courier
IT & Telecom
Hotel
Airlines
Main Clients
The main clients of TLRS are various leading Corporate, Market Research Organizations, Consultants and Advertising agencies. Nestle
Heinz
J&J
Dabur
Reckitt Benckiser
Magicbricks (Times of India Group)
Dish TV
Sony
Maruti
Hyundai
Mahindra & Mahindra (Farm Equipment)
Bajaj Auto (commercial Vehicles)
Colliers Intl. URS Scott Wilson
IMRB
IRIS
Innocean
McCann Erickson
Dentsu Marcom
Lowe & Kenneth
OFFICES & ASSOCIATES
Our Head office is at Delhi. We have associates all over India to serve our clients in a better way. We have Associates in:
NORTH INDIA: Lucknow, Kanpur, Ludhiana, Jaipur
EAST INDIA: Kolkata, Guwahati, Bhubaneshwar, Patna
WEST INDIA: Mumbai, Pune, Nagpur, Nasik, Kolhapur, Ahmedabad, Indore, Bhopal
SOUTH INDIA: Chennai, Bangalore, Hyderabad, Madurai, Coimbatore, Cochin
CENTRES WITH LOCAL MODERATORS/TRANSLATORS
NORTH INDIA: Delhi, Lucknow
EAST INDIA: Kolkata, Guwahati, Bhubaneshwar
WEST INDIA: Mumbai, Pune, Nagpur, Ahmedabad
SOUTH INDIA: Chennai, Coimbatore, Bangalore, Hyderabad, Cochin
