12/10/2024
Organiko, as seen on Shark Tank India.
When a brief as interesting as this one came up, of amalgamating the Egyptian concept of Cleopatra and her skincare routine with Golden Milk and the age old science of Ayurveda - our creative team was excited 🫰🏻
A brand story originating from Cleopatra's ritual of bathing in milk, and the numerous benefits of Indian ingredients like turmeric, sandalwood, saffron - we chose a muted, luxe color palette of pista green, mauve, deep wine for this brand, bearing in mind the premium target audience.
As an extension of the packaging and identity - with a card of the specific benefits of the soap type - this completes the circle of the customer experience that will mark an impression on their minds forever.
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