Media Auditing

Media Auditing A TOOL FOR BULL’S EYE TARGETTING OF YOUR CAMPAIGN

Our Creative Audit Score: 3/10Civic MovementI'm CEO Of All My DreamsAdvertising Agency: vrtc, Houston, USACreative Direc...
12/01/2013

Our Creative Audit Score: 3/10

Civic Movement
I'm CEO Of All My Dreams

Advertising Agency: vrtc, Houston, USA
Creative Director: Ana Zuniga
Art Director: Hugo Rocha
Copywriter: Ana Zuniga
Digital Artist: Mauricio Candela
Production: Ramiro Gallegos
Published: January 2013

© Honda

Media Auditing

Our Creative Audit Score: 6.5/10Your Food Stinks. Secondhand smoke is ruining the experience for some of your guests. Th...
12/01/2013

Our Creative Audit Score: 6.5/10

Your Food Stinks. Secondhand smoke is ruining the experience for some of your guests. That’s costing you money.

Whether you're a business owner, employee or a customer at a local restaurant or bar, everyone has the right to breathe clean air. With these ads, we hope to raise awareness of the effects of secondhand smoke. And with this knowledge, hopefully we can drum up enough support to finally pass a state-wide smoking ban in Texas.

Advertising Agency: EnviroMedia Social Marketing, Austin, USA
Creative Director: Doug Irving
Senior Art Director: Sean-Paul Westfall
Copywriter: Todd Van Horne
Props: Michael Bayer, Sean-Paul Westfall
Photographer: Andrew Yates
Additional credits: Heather Miller, Summer Latham, Dana Reinart
Published: December 2012

© shareair

Media Auditing

Our Creative Audit Score: 6/10For difficult little people.Advertising Agency: Grey Healthy People, USACreative Director:...
12/01/2013

Our Creative Audit Score: 6/10

For difficult little people.

Advertising Agency: Grey Healthy People, USA
Creative Director: Chee Guan Yue
Art Director: Ning Li
Product Manager Kevin Bi
Account Director: Amanda Zolten
Planning Director: Maya Kincaid
Global Account Director: Jason Kahner

© Playtex

Media Auditing

Our Creative Audit Score: 9/10►A stunning view of the swimming pool at Bhakti Park, Wadala, Mumbai !!!The eye-catching s...
16/05/2012

Our Creative Audit Score: 9/10

►
A stunning view of the swimming pool at Bhakti Park, Wadala, Mumbai !!!

The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming.

It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool.

The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change.

The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool.
When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.
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Our Creative Audit Score: 6.5/10 (Simply Great)Behind beggars there are people making fortunes.Advertising Agency: Publi...
11/04/2012

Our Creative Audit Score: 6.5/10 (Simply Great)

Behind beggars there are people making fortunes.

Advertising Agency: Publicis Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director: Irina Stoleru
Copywriter: Otilia Coman
Retoucher: Carioca
Published: April 2012

© Bucharest City Police

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Our Creative Audit Score: 6/10 (Done pretty well, idea explained clearly)Advertising Agency: Innocean Worldwide Seoul, K...
11/04/2012

Our Creative Audit Score: 6/10 (Done pretty well, idea explained clearly)

Advertising Agency: Innocean Worldwide Seoul, Korea
Creative Director: Gunny Park
Art Directors: Hanjoo Song, Haksue Kim
Copywriters: Jinhee Roh, Yoonju Lee
Photographer: Mina Hwang
Digital Artist: Jaekwon Kim / 7 Days
Published: December 2011

© Hankook

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Our Creative Audit Score: 5/10 (Picture is great. But, you need to have a tag line as with out it people can even think ...
01/04/2012

Our Creative Audit Score: 5/10 (Picture is great. But, you need to have a tag line as with out it people can even think in a different way i.e.→
"Is that bad breath after using this product?")

Advertising Agency: Y&R, South Africa
Chief Creative Director: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Nkanyezi Masango
Art Director: Ntobeko Ximba
Account Director: Shannon Weber
Photographer: Bryan Traylor
Stills Producer: Nicky Feyen
Published: March 2012

© Colgate

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Our Creative Audit Score: 4.5/10Every day over 6.000 women all over the world are condemned to feel nothing.Advertising ...
17/03/2012

Our Creative Audit Score: 4.5/10

Every day over 6.000 women all over the world are condemned to feel nothing.

Advertising Agency: Contrapunto, Barcelona, Spain
Executive Creative Director: Tomás Oliva
Creative Director: Carlos de Javier
Art Director: Carles Nuñez
Copywriter: Patricio Marrone
Retoucher: Lucas Pigliacampo
Photographer: Carles Nin
Accounts: Noemí Vidal, Anna Serrano, Nuria Cienfuegos

© Kirira Foundation

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Our Creative Audit Score: 5/10 (Picture says it all...)An early pregnancy is no fairy tale.Advertising Agency: Fuel, Lis...
17/03/2012

Our Creative Audit Score: 5/10 (Picture says it all...)

An early pregnancy is no fairy tale.

Advertising Agency: Fuel, Lisboa, Portugal
Art Director: Bruna Gonzalez
Copywriter: João Silva
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Agency Producer: Pedro Silva
Photographer: Frederick Vanzeller
Producer: Garage Photos

© Ajuda de Mãe

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Our Creative Audit Score: 2/10 (Not clear what picture wants to express, n have have you ever seen a sheikh with covered...
12/03/2012

Our Creative Audit Score: 2/10 (Not clear what picture wants to express, n have have you ever seen a sheikh with covered face !!!)

Yalla Yalla

Advertising Agency: JWT, Chennai, India
National Creative Director: Senthil Kumar
Senior Creative Director: Priya S
Copywriter: Prakash
Art Director: Gous Basha
Photographer: Arun Natarajan
Retoucher: Sivakumar
Published: March 2012

© Radisson

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