Dramantram

06/09/2024

In the world of branding, even the most innovative ideas fall flat without clear and impactful communication. That’s why mastering the 7 C's—Compassion, Consistency, Clarity, Completeness, Commonality, Credibility, and Conciseness—is essential.

Remember:
— Listen actively
— Stay authentic
— Always verify your information

Great communication isn’t just about what you say, but how you say it.

19/01/2023

According to Wordstream, the conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing: It means people want what you're offering, and they're easily able to get it!

Getting huge traffic to your website is always craved by businesses but all goes in vain if the traffic doesn’t coverts into customers.

So, let’s uncover some conversion hacks for your business.

Ever seen people walking to stores doing their random window shopping and moving out without any purchase? But if the same store has something which is unique, attention-grabbing or simply has offers like this 'Get 50% Off All Purchases during the Next 48 Hours.’, it magically boosts their sales d...

17/01/2023

According to data,38% of consumers will stop engaging with a website due to unattractive content and layout.

This is a known fact that the first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship. Whenever a customer hears about your brand, the first thing that probably he/ she will do is quick preliminary research of your website or go through the brochures, cards, leaflets, etc. before making a purchase or taking your services.

And this is the key area where businesses need to focus and capitalize the most which could only be possible with the help of effective graphic designing to grab the attention of the viewers in the very first step of the buyer’s journey.

10/01/2023

Customer loyalty is not just developed overnight or by successful sales of a product. A better competitor may come anytime and take it all away.

So, what makes a customer loyal?
Trust is the base of all loyal relationships and the same goes for customer loyalty toward a brand.

How do we develop that trust?
Our answer may lie in video marketing.

Customer loyalty is not just developed overnight or by successful sales of a product. A better competitor may come anytime and take it all away. So, what makes a customer loyal? Trust is the base of all loyal relationships and the same goes for customer loyalty towards a brand. How do we develop tha...

27/12/2022

Often we confuse the terms — marketing and sales. Though prima facie, they might appear to be similar but are they really?

Often we confuse the terms — marketing and sales. Though prima facie, they might appear to be similar but are they really? As a salesperson, you might already know that marketing and sales are the most frequently used terms in the sales business. It is practically impossible for a day to go about ...

21/12/2022

Imagine having customers who give more customers, that’s terrific! One can generate leads by using these testimonials effectively. How does that happen?

Customers who shop online trust these reviews as much as word of mouth or a friend’s recommendation. Customer reviews also show the most popular products, product usage, and real-life experiences of people with the product or service.

Once a brand gains recognition and awareness, regular customers’ reviews and testimonials can become an important asset to the brand. Imagine having customers who give more customers, that’s terrific! One can generate leads by using these testimonials effectively. How does that happen? Customers...

20/12/2022

Studies have shown that after getting a promotional video, the sales of the company go higher. Here are some facts as to why and how promotional videos can bring a change.

Promo Videos Are Great for Storytelling, through videos, consumers get to see all the unique features of a product that pictures and text cannot easily explain.

Video is just one of the many marketing channels that businesses pursue to engage consumers, but it is so persuasive because it is often the most memorable.

The combination of seeing and hearing encourages trust and loyalty, especially in this day and age where most business is done virtually.

Promotional videos set a character for your company, which could be classy, fun, quirky, easy, approachable or anything, and can make your company the talk of the business circles or even parties. Studies have shown that after getting a promotional video, the sales of the company go higher. Here are...

19/12/2022

Animation and design quality work often get confused by how colorful, sharp, and quick delivery is. Still, they are just tools or mechanisms to solve a business problem in the real world.

If the visual content is not helping the business to grow, then it becomes cosmetics or good to have projects.

02/12/2022

| People do not buy goods and services. They buy relations, stories, and magic.

Dramantram has a long culture of conducting a weekly workshop where an individual or team volunteers and speaks on any topic that they deem fit and mostly these topics are domain related.

This week, in our Witty Wednesday session, Harsh*ta took the initiative and presented the scope of Influencer marketing and why every brand should include it as a part of their marketing outreach.

Through the presentation we got to understand influencer marketing more closely and the impact of influencer marketing on our business ecosystem.

Please do not hesitate to share your feedback or experience in regard to Influencer Marketing.

22/11/2022

Rules of Clean Design ✌️

16/11/2022

You don't understand Logo Design! 🤔

12/11/2022

Learn Design from Reality ✨