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17/02/2026

Swiggy Dineout brings Bhuvan Bam's colorful characters from BB Ki Vines under one roof for GIRF 2026.

"With Bhuvan and the BB Ki Vines universe, we are tapping into characters that India deeply relates to,” Dhruvish Thakkar, AVP Marketing and Revenue, Swiggy Dineout shared in an official press release.
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16/02/2026

As a part of its world cup creative series, Blinkit attempts to serve wit. What are your thoughts?



[Blinkit, world cup, world cup ads, world cup marketing, world cup campaigns, advertising, marketing, social media marketing, reels, instagram reels]

Bollywood director and choreographer Farah Khan has made a surprising revelation that her YouTube channel has generated ...
24/11/2025

Bollywood director and choreographer Farah Khan has made a surprising revelation that her YouTube channel has generated more income in just one year than she has earned throughout her illustrious career in filmmaking. 

Known for helming box-office hits like Main Hoon Na (Rs 89 crore), Om Shanti Om (Rs 152 crore), Happy New Year (Rs 383 crore), and Tees Maar Khan (Rs 101.8 crore), which collectively grossed over Rs 700 crore, Khan opened up about her digital success during a recent podcast appearance.

In the latest episode of actor Soha Ali Khan's podcast All About Her, titled "The YouTube Economy," Farah Khan discussed her transition to content creation alongside YouTuber Gautami from Slayy Point. 

Launched in April 2024, her channel "Farah Khan Kunder" has amassed around 2.5 million subscribers, primarily through humorous cooking vlogs featuring her cook, Dilip. 

The filmmaker attributed her YouTube venture to practical needs, including funding her three children's university education amid delays in her next film project. “So I had finished writing my script for my movie, and I knew it’s a long wait now, waiting for it to go on floors... abhi mere teen bachche university jaayenge, movie may not happen for a year or two. So okay, now I have time,” she explained. 

Khan's content, which often goes viral due to her food reels, exploded in popularity after involving Dilip, earning the channel its silver play button by the second vlog.

Beyond personal gains, Khan has used her earnings to support those around her. She revealed clearing Dilip's substantial debts from high-interest loans and now assisting him in building a house, even involving brands to cover costs. “He had a lot of debt... One year has just gone by in paying off that debt and telling him, ‘You can’t take loans on interest anymore because whatever I am giving you is going down a well’. So I have cleared all his debts.

A two-second reel captioned “makeup ate today” has become the most-watched Indian-origin short video on X, crossing near...
21/11/2025

A two-second reel captioned “makeup ate today” has become the most-watched Indian-origin short video on X, crossing nearly 49 million views within a little over two weeks of being posted. 

The clip, uploaded on November 2 by X user , shows a young woman in an auto-rickshaw doing a quick look and outfit check and has since turned into a meme template across the platform.

The creator, identified as Priyanga and now widely referred to online as “Bandana Girl”, did not expect the scale of the response. In media interactions, she said she had anticipated around 1,000 likes, but the video spread far beyond her follower base as users repeatedly quote-posted and reposted it.

The virality has also revived debate on how short, everyday clips become runaway hits. Many users have celebrated the reel for its unplanned, casual energy, while others have questioned why such a minimal video drew this level of attention.

YouTube’s new AI updates in India introduce automated editing, conversational tools and likeness detection to support cr...
19/11/2025

YouTube’s new AI updates in India introduce automated editing, conversational tools and likeness detection to support creators with faster workflows and better protection against misuse. The rollout is designed to reduce time spent on edits, strengthen discovery and offer clearer safeguards as deepfake risks rise.

Facebook is rolling out a new mobile-based content protection feature designed to help creators safeguard their original...
19/11/2025

Facebook is rolling out a new mobile-based content protection feature designed to help creators safeguard their original reels across Facebook and Instagram. 

The tool, now available within the Professional Dashboard on the Facebook app, automatically protects eligible reels and notifies creators when matches are detected on either platform.

The feature allows creators to enrol once, after which all original reels posted to Facebook are protected automatically. Older reels can also be added manually. Facebook says the system scans for full or partial matches using the same underlying technology as Meta’s Rights Manager but is built specifically for mobile use.

When a match is found, creators receive a notification with details such as the other account’s follower count and the performance of the matching reel. They can then choose one of three responses through the dashboard: track, block or release. 

Tracking keeps the matched reel visible while allowing creators to monitor its performance, and some matches on Facebook can be labelled with attribution. Blocking hides the content on Facebook and Instagram but does not trigger disciplinary action for the other account. Releasing removes the match from the dashboard and ends monitoring.

Creators may also add specific accounts to an allow-list to prevent false flags when they have authorised the use of their work. Facebook notes that processes are in place to resolve disputes when more than one account attempts to protect the same content, including the option to submit a copyright takedown request.

Automatic access is currently available to creators in the Facebook Content Monetisation programme who meet integrity and originality requirements, and is being expanded to those already using Rights Manager. 

Eligible users will see notifications in their Feed and in the Professional Dashboard, and can check for access by navigating to the Professional Dashboard, selecting Content, and then choosing Content Protection.

Collective Artists Network has teamed up with Bruised Passports to launch the Bruised Passports App. This travel platfor...
12/11/2025

Collective Artists Network has teamed up with Bruised Passports to launch the Bruised Passports App. This travel platform aims to blend inspiration with personalised planning and community features.

Founded by husband-wife duo Savi Munjal and Vidit Taneja, Bruised Passports has spent over a decade building a large audience around long-form travel storytelling. With the new app, the brand moves from content to product, positioning itself as a tech-led ecosystem for travellers.

The product is being built with Collective Artists Network, which represents Bruised Passports through its creator management arm, Big Bang Social. The partnership is pitched as a creator-to-company play that combines content, commerce and technology.

Earlier in June 2025, the founders of the Bruised Passports platform launched a line of travel accessories under the brand Label Bruised Passports.



Stand-up comedian and satirist Kunal Kamra has shifted most of his YouTube content to a members-only paywall priced at R...
10/11/2025

Stand-up comedian and satirist Kunal Kamra has shifted most of his YouTube content to a members-only paywall priced at Rs 299 per month.

Announcing the move on Instagram, Kamra said much of his material is not suitable for advertisers and that paid support would help sustain his work. “Most of my YouTube content is not suitable for advertisers. To keep continuing the work I do, I’ve made all that content available to members only,” he wrote.

Many brands may avoid associating with Kamra’s channel on brand-safety grounds because the content leans on sharp political satire, live commentary and themes that often trigger platform “limited or no ads” flags.

The tone can be confrontational, references public figures and ongoing cases, and risks sudden spikes in controversy, coordinated backlash or boycotts.

Advertisers typically seek context they can control; here, adjacency to polarising topics, profanity, or legal disputes can create reputational and compliance exposure. 

Kamra positions the channel as a home for “indie satire, documentaries, insightful conversations, and news coverage,” signalling unfiltered commentary on social and political issues.

The switch follows a string of flashpoints earlier this year, including a copyright strike from music label T-Series, vandalism at a Mumbai venue after a joke about Maharashtra Deputy Chief Minister Eknath Shinde, and police summons over alleged defamatory remarks.

Supporters on X (formerly Twitter) said they joined to back creators like Kamra even if not for exclusive content, with one user writing that they wanted to support those who “stand up to fascist leaders.”

Actor and content creator Shivani Parihar has shared an emotional message following the sudden death of Dubai-based trav...
07/11/2025

Actor and content creator Shivani Parihar has shared an emotional message following the sudden death of Dubai-based travel influencer and photographer Anunay Sood, who passed away at the age of 32. 

His family confirmed the news through a post on his official Instagram account, requesting privacy and urging people not to speculate about the cause of death.

The message, later deleted from her account, circulated widely online after screenshots began to spread. Followers described it as heartfelt and deeply personal, reflecting the shock many in the creator community felt after the news broke.

Sood, whose last Instagram post from Las Vegas showed him attending a luxury car event just days before his passing, had previously been engaged to fellow travel creator Brinda Sharma. 

Their relationship, once celebrated online, ended after nearly three years together. In an earlier Q&A, Sood had mentioned that both had evolved over time and chose to part ways amicably.

Following the separation, Sood was often seen travelling and collaborating with Parihar, though neither publicly confirmed their relationship. Observant followers, however, noted overlapping travel destinations, matching captions, and friendly exchanges in comment sections, subtle signs of a close connection.

Parihar, an actor and digital creator based in Jaipur, has worked across regional cinema and independent content projects. Known for her calm and grounded persona online, she has over 250,000 followers on Instagram, where she shares travel snapshots, portraits, and glimpses into her professional life.

Both Sood and Parihar had reportedly been in Las Vegas around the same time, attending the same event shortly before his passing. The trip now appears to have been their last together.

In their public statement, Sood’s family wrote, “We kindly ask for your understanding and privacy as we navigate this difficult time.” The message serves as a reminder that behind the public profiles and online presence, those close to Sood are mourning a deeply personal loss.

Indian travel influencer and vlogger Anunay Sood has passed away at the age of 32, his family confirmed on Instagram. So...
06/11/2025

Indian travel influencer and vlogger Anunay Sood has passed away at the age of 32, his family confirmed on Instagram. Sood, known for documenting his travel experiences, had recently shared his last post from Las Vegas, just days before the announcement. The cause of death has not yet been disclosed.

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BuzzInContent.com is the first-ever news platform dedicated to ‘content marketing’ in India. As the name suggests, this platform will cover all the buzz in and around the content marketing space, including trends, views and case studies. BuzzInContent.com will bring out valuable inputs from the content marketing experts across the globe, their first-hand experience, key learnings and a dos and don’ts checklist for the never-ageing Content Marketers' fraternity.